According to the Wise News Finance APP, on October 19, Kuaishou (01024) officially launched the november 11 shopping festival. This november 11 shopping festival, Kuaishou e-commerce will focus on "carefully selected items, more purchases means more savings", providing 20 billion in traffic subsidies, 2 billion in user red packets, and 1 billion in commodity subsidies.

Soochow Securities believes that this year's november 11 shopping festival with new welfare policies and increased resource allocation will help reduce merchant costs. Huaxi Securities stated that unlike the "lowest price across the entire network" during the 618 promotion period, the focus of this year's november 11 shopping festival on various platforms is on optimizing the business environment.

Using Kuaishou as an example, the platform will provide comprehensive support to the growth of new merchants throughout the entire cycle. During the initial broadcast period of new merchants, the platform will assist in promoting the launch of merchants with zero fans through natural traffic, with a cold start traffic coverage rate exceeding 95%; after the cold start phase, the platform's New Merchant Sailing Plan will provide over 100 billion in annual traffic to help merchants grow rapidly; when merchants reach a certain stage of growth, the Soaring Plan will provide over 70 billion in annual traffic to continue driving the growth of merchants.

Kuaishou's financial report for the second quarter of 2024 shows that in the first half of 2024, Kuaishou's e-commerce GMV reached 593.3 billion yuan, with a monthly average of buyers increasing to 0.131 billion and a 60% year-on-year increase in the monthly average active sellers.