Meituan Takeout announced that after listening to the pain points and suggestions from merchants, the company has optimized its marketing tools in three major directions, hoping to help merchants reduce marketing costs, improve traffic utilization efficiency, promote industry healthy competition, and stimulate new vitality in the dining market.

Among them, the weakening of marketing activity factors in traffic recommendations encourages dining operations to focus back on products and services. Removing the 'richness of activities' scoring module among merchant stores, guiding merchants to configure marketing activities based on actual needs. Removing the 'full discount' and 'discounted dishes' display labels from the homepage merchant list, adding labels that comprehensively reflect food quality and consumer approval, such as 'random user reviews' and 'recent positive ratings', allowing more conscientious restaurants to be seen.

By simplifying marketing activities and increasing marketing expenditure control tools to assist merchants in planning marketing activities reasonably, the company optimizes platform marketing activities, having already reduced 6 marketing activities such as 'off-site coupons' and 'full discount delivery fees', and will continue to optimize. They have also launched the 'Asia Vets Marketing Assistant' and marketing expenditure control tools to prevent merchants from excessive supplementation.

The company will also optimize activity rules to guide healthy industry competition. Starting from November 11th, the rules for 'full discount' and 'discounted dishes' activities will be optimized to no longer be mutually exclusive. This move will effectively curb the behavior of some merchants seeking traffic through false full discounts, and promote healthy industry competition.