Nike Upgraded: Analyst Optimistic Despite Lengthy Process And Competitive Challenges
Nike Upgraded: Analyst Optimistic Despite Lengthy Process And Competitive Challenges
Exiting retail partnerships also resulted in share losses to competitors like ONON and HOKA, which will be difficult to regain, adds the analyst.Truist Securities analyst Joseph Civello upgraded Nike, Inc. (NYSE:NKE) to Buy from Hold and raised the price target to $97 from $83.
Truist Securities的分析師Joseph Civello將耐克公司(NYSE:NKE)的評級從持有調高至買入，並將目標價從83美元提高至97美元。
The analyst writes that while he still sees the turnaround process as lengthy and uncertain, he is more optimistic about the stock as investor expectations now seem more realistic.
分析師寫道，儘管他仍然認爲扭虧過程漫長且不確定，但他對股票更加樂觀，因爲投資者目前的預期似乎更加現實。
In particular, the analyst attributes Nike's recent struggles to its heavy focus on DTC growth since 2020, which has stifled innovation and caused customer fatigue with key products, making its current franchise management strategy necessary.
特別是分析師將耐克最近的困境歸因於自2020年以來過分關注DTC增長，這抑制了創新並導致客戶對重點產品產生疲勞，使其目前的特許經營管理策略成爲必要。
Exiting retail partnerships also resulted in share losses to competitors like ONON and HOKA, which will be difficult to regain, adds the analyst.
退出零售夥伴關係還導致與ONON和HOKA之類的競爭對手的份額損失，這將難以恢復，分析師補充道。
With experienced company leadership back in charge, the analyst believes that they are steering in the right direction.
在經驗豐富的公司領導人重新掌控之際，分析師認爲他們正在朝着正確的方向前進。
Civello sees the rehiring of 30-year veteran Tom Peddie and the appointment of incoming CEO Elliot Hill, with his strong experience in marketplace and marketing, as key steps in driving the turnaround.
Civello認爲，30年資深員工Tom Peddie的再聘以及即將上任的首席執行官Elliot Hill的任命，以及他在市場和營銷方面豐富的經驗，是推動扭虧的關鍵步驟。
Although a full recovery is a long-term goal, near-term wins—like increased marketing investment, improved wholesale relationships, and promoting ambassador Caitlin Clark should help demonstrate to investors that better times are ahead, adds the analyst.
儘管全面復甦是一個長期目標，但近期的勝利—如增加營銷投資、改善批發關係以及推廣大使Caitlin Clark，應有助於向投資者展示更好的時機即將到來，分析師補充道。
Civello maintained EPS estimates at $2.75 for 2025 and $3.10 for 2026.
Civello維持了2025年每股收益預期爲2.75美元，2026年爲3.10美元。
This month, the athletic footwear and apparel company reported first-quarter revenue of $11.59 billion, missing analyst estimates of $11.65 billion and EPS of 70 cents per share, beating analyst estimates of 52 cents per share.
這家運動鞋和服裝公司本月報告第一季度營業收入爲115.9億美元，低於分析師預估的116.5億美元，每股收益爲70美分，高於分析師預估的52美分。
Investors can gain exposure to the stock via First Trust Dow 30 Equal Weight ETF (NYSE:EDOW) and VanEck ETF Trust VanEck Morningstar Wide Moat Value ETF (BATS:MVAL).
投資者可以通過First Trust Dow 30 Equal Weight ETF (NYSE:EDOW)和VanEck ETF Trust VanEck Morningstar Wide Moat Value ETF (BATS:MVAL)來獲得該股票的暴露度。
Price Action: NKE shares are down 0.27% at $82.23 at the last check Thursday.
價格走勢：耐克股價在上週四最後一次檢查時下跌0.27％，報收於82.23美元。
Photo via Shutterstock
圖片來自shutterstock。
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譯文內容由第三人軟體翻譯。
