Katrina Cukaj Joins Fox Corporation as Executive Vice President, Advertising Sales and Portfolio Marketing
Katrina Cukaj Joins Fox Corporation as Executive Vice President, Advertising Sales and Portfolio Marketing
Cukaj Will Lead Ad Sales for FOX Entertainment
Cukaj將帶領FOX娛樂的廣告銷售
New York, NY – October 08, 2024 – Veteran advertising executive Katrina Cukaj has joined Fox Corporation (Nasdaq: FOXA, FOX) as Executive Vice President, Advertising Sales and Portfolio Marketing reporting to FOX Advertising Sales, Marketing and Brand Partnerships President Jeff Collins.
紐約,紐約州-2024年10月08日-資深廣告執行官Katrina Cukaj已經加入Fox公司(納斯達克:FOXA,FOX)擔任廣告銷售與組合營銷執行副總裁,直接向FOX廣告銷售、營銷和品牌合作總裁Jeff Collins報告。
In this role, Cukaj will oversee the go-to-market ad sales strategy for FOX Entertainment's leading linear and digital portfolio, as well as advanced advertising products, portfolio marketing and brand partnerships, agency relationships and Upfront negotiations.
在此職位上,Cukaj將監督FOX娛樂領先的線性和數字組合的市場廣告銷售策略,以及先進的廣告產品,組合營銷和品牌合作,代理關係和上季節前談判。
In making the announcement, Collins said: "I am thrilled to welcome Katrina to the FOX Ad Sales team. She is an outstanding leader who has a well-earned reputation as an innovator as well as a dedicated and trusted partner to agencies and clients alike. I look forward to the positive impact she will have on our business and our team."
在宣佈這一消息時,Collins說:「很高興歡迎Katrina加入FOX廣告銷售團隊。她是一位傑出的領導者,享有良好口碑的創新者,也是在機構和客戶中皆有奉獻和信任的合作伙伴。我期待她對我們的業務和團隊產生的積極影響。」
"I am so pleased to join Jeff and his team and help build on their incredible momentum and looking forward to partnering with our advertisers to find impactful ways to connect their brands to FOX Entertainment's world-class content and engaged fans," said Cukaj.
「我很高興加入Jeff及其團隊,並幫助發揮他們的不可思議的勢頭,並期待與我們的廣告客戶合作,找到有效的方式將他們的品牌與FOX娛樂的世界一流內容和忠實粉絲聯繫在一起,」 Cukaj表示。
Prior to joining FOX, Cukaj held several senior advertising roles at Warner Media, most recently serving as Executive Vice President Sales & Client Relationships. In that capacity she led a large team of sales, marketing, strategic planning, research, and creative executives who service Warner Media's biggest advertisers and holding companies.
在加入FOX之前,Cukaj曾擔任Warner Media的多個高級廣告職位,最近擔任廣告銷售和客戶關係執行副總裁。在此之前,她領導了一個龐大的銷售、營銷、戰略規劃、研究和創意執行團隊,爲Warner Media最大的廣告客戶和控股公司提供服務。
Additionally, she oversaw Television, Digital, Streaming, Direct Response, Advanced Advertising, and Brand Funded revenue streams and was responsible for leading cross platform, brand-centric sales strategies.
此外,她監督了電視,數字,流媒體,直接反應,先進廣告和品牌贊助的營收流,負責領導跨平台,以品牌爲中心的銷售策略。
Prior to that she served as Executive Vice President Marketing, Strategy & Network Partnerships/Brand Innovation where she led the Network Partnerships team directly involved with the editorial and business strategies for the news, entertainment, kids & family and young adult divisions as it pertains to program development, digital growth strategies, new business ventures, network and brand strategy.
在此之前,她擔任過執行副總裁市場、策略和網絡合作/品牌創新,領導了直接參與新聞,娛樂,兒童和家庭以及青少年部門的編輯和商業策略的網絡合作團隊,涉及節目開發,數字增長戰略,新業務探索,網絡和品牌戰略。
Other roles at Warner Media included serving as Executive Vice President Strategy, Pricing & Planning.
Warner Media的其他職位包括擔任戰略、定價和規劃執行副總裁。
Earlier in her career, Cukaj worked for Turner Broadcasting as Executive Vice President, CNN.
在她的職業生涯早期,Cukaj曾擔任CNN執行副總裁的Turner Broadcasting的工作。
She earned a Bachelor of Art degree in Communications from Fordham University and has had professional affiliations with Upwardly Global, She Runs It, WICT, NAMIC, and AAF.
她在福特漢姆大學獲得了傳播學文學學士學位,並與Upwardly Global、She Runs It、WICt、NAMIC和AAF有專業聯繫。
Cukaj will begin her new role on October 29, 2024.
Cukaj將於2024年10月29日開始新的角色。
About Fox Corporation
關於Fox Corporation
Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit .
關於TIME TIME是一個擁有101年曆史的全球媒體品牌,通過其標誌性雜誌和數字平台在全球範圍內共同觸達超過1.2億的受衆。憑藉對世界上最有影響力的人物的無與倫比的接觸,消費者和合作夥伴的信任以及無可匹敵的召集力,TIME的使命是講述塑造和改善世界的人和思想的基本故事。今天,TIME還包括獲得艾美獎的電影和電視部門TIME Studios;建立在強大的TIME100和年度人物特許經營權的基礎上的顯着擴大的現場事件業務,併爲兒童提供有重點的新聞,爲教師和家庭提供有價值的資源;屢獲殊榮的品牌內容工作室Red Border Studios;網站構建平台TIME Sites;可持續性和氣候行動部門TIME CO2;電子商務和內容平台TIME Stamped等。
About FOX Entertainment:
關於FOX Entertainment:
With a legacy spanning nearly 40 years, FOX Entertainment is one of the world's most recognizable media brands and a prolific content producer across its iconic broadcast network and both owned and third-party platforms worldwide. Known for its independent, innovative spirit and provocative, groundbreaking storytelling, the company was reinvented in 2019 and today includes three key business segments: FOX Television Network, FOX Entertainment Studios and worldwide content sales and licensing unit FOX Entertainment Global.
擁有近40年曆史的FOX Entertainment是世界上最知名的媒體品牌之一,是跨其標誌性廣播網絡及全球擁有和第三方平台的多產內容製作商。以獨立、創新的精神和煽動性、開創性的敘事著稱,該公司在2019年進行了改革,並今天包括三個關鍵業務板塊:FOX電視網、FOX Entertainment工作室和全球內容銷售及許可單位FOX Entertainment Global。
While maintaining its leadership in linear television with an exceptional slate of original series – including Rescue: HI-Surf, Doc, 9-1-1: Lone Star, The Masked Singer, The Floor, The Simpsons, Animal Control, Murder in a Small Town, The Cleaning Lady, Hell's Kitchen and LEGO Masters – FOX Entertainment is growing its portfolio of studio engines, business operations and library of owned original content.
在保持在傳統電視領域領先地位的同時,FOX娛樂擁有一系列出色的原創系列節目,包括《拯救:HI-Surf》、《Docs》、《9-1-1:星州救援》、《蒙面唱將猜猜猜》、《舞臺》、《辛普森一家》、《動物控制》、《小鎮兇殺案》、《女傭》、《地獄廚房》和《樂高大師》。FOX娛樂正在發展其工作室引擎、業務運營和自有原創內容庫。
To date, the FOX Entertainment Studios division includes the in-house unscripted studio FOX Alternative Entertainment with hits The Masked Singer, I Can See Your Voice and Name That Tune, and its scripted content studio featuring comedies Animal Control and Going Dutch and signature drama series The Way Home and Chicken Sisters. The unit also oversees the award-winning animation studio Bento Box Entertainment with animated comedies including Bob's Burgers, Krapopolis, Grimsburg, Hazbin Hotel and Universal Basic Guys; entertainment platform TMZ with its tentpole primetime series TMZ Investigates; its new independent film label Tideline Entertainment with inaugural releases including First Time Female Director, Ponyboi and Beacon; and the culinary and lifestyle content venture Studio Ramsay Global in partnership with iconic chef Gordon Ramsay, featuring new food-themed original series such as Next Level Chef, Gordon Ramsay's Food Stars and Idiot Sandwich, as well as the new next-gen global food brand and entertainment platform Bite.
迄今爲止,FOX娛樂工作室部門包括內部真人秀工作室FOX Alternativ娛樂,旗下擁有熱門節目《蒙面唱將猜猜猜》、《我能看到你的聲音》和《猜猜歌名》,以及編劇內容工作室,其中包括喜劇節目《動物控制》和《蘭博記》,以及標誌性劇集《歸途》和《姐妹雞》。該部門還監督屢獲殊榮的動畫工作室Bento Box Entertainment,包括動畫喜劇《漢堡包店老闆鮑勃》、《克拉波里斯》、《格林斯堡》、《酒店地獄》和《普通大夥伴》;娛樂平台TMZ,旗下主要黃金時段欄目《TMZ調查》;其新的獨立電影標籤Tideline Entertainment,首發作品包括《首位女導演》、《Ponyboi》和《燈塔》;以及與標誌性廚師戈登·拉姆齊合作的Studio Ramsay全球公司,推出新的美食主題原創系列,例如《廚神之路》、《戈登·拉姆齊的美食之星》和《傻瓜三明治》,以及新一代全球美食品牌和娛樂平台Bite。
As a global content creator and production partner, FOX Entertainment Studios collaborates with studios and platforms worldwide, including Disney/Hulu, Warner Bros. Discovery, Sony Pictures Television, Prime Video, Netflix, Apple+, Hallmark, TelevisaUnivision, UK's Channel 4, France's TF1, German's ProSieben, Canadian Broadcasting Corporation, Australia's Foxtel and FOX-owned streamer Tubi.
作爲全球內容創作者和製作合作伙伴,FOX娛樂工作室與包括迪士尼/Hulu、華納兄弟探索、索尼影視、Prime Video、奈飛、蘋果+、Hallmark、TelevisaUnivision、英國第四頻道、法國TF1、德國ProSieben、加拿大廣播公司、澳洲Foxtel以及FOX旗下流媒體服務Tubi在內的全球工作室和平台進行合作。
Press Contact:
新聞媒體聯繫人:
Kathy Kelly-Brown
凱西·凱利-布朗
FOX Ad Sales Communications
FOX廣告銷售通訊部
917-836-9375
917-836-9375
kathy.kelly-brown@fox.com
kathy.kelly-brown@fox.com
譯文內容由第三人軟體翻譯。