Amazon Prime Video Ramps Up Ads, Taking on Netflix and Disney+ in Streaming Battle
Amazon Prime Video Ramps Up Ads, Taking on Netflix and Disney+ in Streaming Battle
Amazon.Com Inc (NASDAQ:AMZN) targets more advertisements across its television shows and movies on Prime Video in 2025, taking a cue from Netflix Inc (NASDAQ:NFLX) and Walt Disney Co (NYSE:DIS) Disney+, the Financial Times cites Kelly Day of Prime Video International.
亞馬遜公司（納斯達克: AMZN）計劃在2025年在其Prime Video電視節目和電影中增加更多廣告，借鑑奈飛公司（納斯達克: NFLX）和華特迪士尼公司（紐交所: DIS）的Disney+，《Financial Times》援引Prime Video International的Kelly Day。
Day told FT that Amazon had ramped up spending on Prime content, including more on live sports rights, like its rivals.
Day告訴《金融時報》（Ft），亞馬遜已經加大了在Prime內容上的支出，包括在直播體育轉播權等方面。
Streaming rivals Netflix, Warner Bros. Discovery, Inc (NASDAQ:WBD) Max, Paramount Global (NASDAQ:PARA) Paramount+, and Disney+'s cheaper ad-supported tier bears testimony to the popularity that Amazon proposes to mint now.
流媒體競爭對手奈飛、華納兄弟發現公司（納斯達克: WBD）Max、Paramount Global（納斯達克: PARA）Paramount+，以及迪士尼+更便宜的廣告支持層證明了亞馬遜打算如今要獲利的受歡迎程度。
Also Read: Netflix, Disney+, Amazon Hit By Philippine's New 12% Tax On Digital Providers
此外閱讀: 菲律賓對數字提供商徵收新的12%稅，奈飛、迪士尼+、亞馬遜受影響。
In January, Citi estimated over $5 billion in "high-margin advertising revenue" from Prime Video.
一月份，花旗估計Prime Video將獲得超過50億美元的「高利潤廣告營收」。
According to FT, Amazon's digital advertising business revenues rose 20% to $12.8 billion during the second quarter of 2024.
根據Ft報道，亞馬遜的數字廣告業務收入在2024年第二季度增長了20%，達到128億美元。
Day told the FT that Amazon proposes to tap advertisers by showcasing its potential to reach about 19 million monthly British viewers, implying a third of the population.
Day告訴《金融時報》，亞馬遜計劃通過展示其潛力，吸引大約1900萬英國月度觀衆，暗示佔該國人口的三分之一的廣告商。
Amazon's ad-supported Prime Video tier had a global ad reach of 200 million, with more than 50% in the U.S. Amazon also eyes interactive and "shoppable" ad formats for Prime Video.
亞馬遜的廣告支持Prime Video層在全球範圍內擁有2億廣告觸達，並有超過50%的觀衆位於美國。亞馬遜還計劃在Prime Video中引入交互和「可購買」的廣告格式。
Netflix's stock has increased 89% in the last 12 months. KeyBanc analyst Justin Patterson projected upside from its content slate, including National Football League games, "Squid Game," and an upcoming price hike.
奈飛的股價在過去12個月中上漲了89%。KeyBanc的分析師賈斯汀·帕特森預測其內容包括全國橄欖球聯賽比賽、《烏賊遊戲》以及即將到來的價格上漲。
According to Statista, in the second quarter of 2024, Amazon Prime Video and Netflix's subscription video-on-demand (SVOD) services had a market share of 22% each in the U.S. Netflix had 247.2 million subscribers compared to Amazon Prime Video's 200 million, and Disney+ had 150.2 million, according to a Forbes report.
據Statista報道，2024年第二季度，亞馬遜Prime Video和奈飛的訂閱視頻點播(SVOD)服務在美國各佔市場份額的22%。奈飛有24720萬訂閱用戶，相比之下，亞馬遜Prime Video有20000萬，迪士尼+有15020萬，根據福布斯的報道。
Walt Disney stock is up over 18%. The company's 2024 blockbusters, including "Inside Out 2" and "Deadpool & Wolverine," could boost its streaming service.
華特迪士尼股價上漲超過18%。該公司2024年的重磅影片，包括《頭腦特工隊2》和《死侍＆金剛狼》，可能提升其流媒體服務。
Amazon stock has grown by over 48% in the last 12 months thanks to its e-commerce and cloud businesses.
亞馬遜的股價在過去12個月中增長了超過48%，得益於其電子商務和雲業務。
Price Action: AMZN stock is down 0.25% at $184.30 premarket at the last check Thursday.
股價走勢：週四最後一次檢查時，亞馬遜股價爲184.30美元，預市下跌0.25%。
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還閱讀：
- Amazon Vs. Disney: The E-Commerce Titan Takes On Mickey In Streaming Wars
- 亞馬遜對迪士尼：電子商務巨頭在流媒體戰爭中挑戰米老鼠
Photo courtesy: Thibault Penin on Unsplash
圖片由Unsplash上的Thibault Penin提供
譯文內容由第三人軟體翻譯。