Levi Strauss Considers Dockers Sale: What This Means For The Iconic Denim Brand
Levi Strauss Considers Dockers Sale: What This Means For The Iconic Denim Brand
Levi Strauss is in the mid of a transformation strategy, aiming to streamline its offerings and enhance sales through direct-to-consumer channels. The company has already exited less profitable ventures, including the Denizen brand and certain footwear lines, as part of cost-cutting measures.Levi Strauss & Co (NYSE:LEVI) revealed on Wednesday its consideration of selling the Dockers brand. Following this announcement, the company's shares experienced a 10% drop in after-hours trading.
週三，Levi Strauss & Co（紐交所股票代碼：LEVI）透露考慮出售Dockers品牌。在這一消息發佈後，該公司股票在盤後交易中下跌了10%。
What Happened: The iconic denim company is concentrating on expanding its core Levi's brand and Beyond Yoga activewear line, Reuters reported.
根據路透社報道，這家標誌性的牛仔服裝公司正專注於擴大其核心Levi's品牌和Beyond Yoga運動服裝系列。
"We are narrowing our focus to realize the full potential of the Levi's brand as well as accelerate Beyond Yoga. Accordingly, we are undertaking an evaluation of strategic alternatives for the global Dockers business," CEO Michelle Gass said during a post-earnings call.
首席執行官米歇爾·蓋斯在業績會上表示：「我們正在縮小焦點，充分發揮Levi's品牌的潛力，加速發展Beyond Yoga。因此，我們正在評估全球Dockers業務的戰略選擇。」
Levi Strauss is in the mid of a transformation strategy, aiming to streamline its offerings and enhance sales through direct-to-consumer channels. The company has already exited less profitable ventures, including the Denizen brand and certain footwear lines, as part of cost-cutting measures.
Levi Strauss正處於一項轉型策略之中，旨在通過直銷渠道精簡產品線並增加銷售額。作爲降低成本的措施，公司已退出了利潤較低的企業，包括Denizen品牌和部分鞋類產品線。
In the third quarter, Dockers' sales declined by 15%, contributing only 5% to Levi's total revenue of $1.52 billion, which fell short of analysts' expectations, according to the report. Despite this, Levi's direct-to-consumer sales saw a 10% increase, fueled by strong demand for women's denim apparel.
根據報告，在第三季度，Dockers的銷售額下降了15%，僅爲Levi's 152億美元總營業收入的5%，未達到分析師的預期。儘管如此，Levi's直銷銷售額增長了10%，得益於對女性牛仔服裝的強勁需求。
Levi Strauss has engaged Bank of America as its financial adviser for the Dockers review, with no set timeline for completion. The company anticipates mid-single-digit revenue growth in the fourth quarter, below the estimated 7.36% due to Dockers' weakness and reduced consumer spending in China.
Levi Strauss已聘請美國銀行作爲Dockers審查的財務顧問，尚無完成時間表。公司預計第四季度的營收增長將爲中單位數，預估值7.36%以下，這主要是由於Dockers的疲弱以及中國消費者支出的減少。
Why It Matters: The announcement comes on the heels of Levi Strauss' mixed third-quarter financial results, where the company reported earnings of 33 cents per share, surpassing the analyst consensus estimate of 31 cents. However, the quarterly revenue of $1.516 billion missed the expected $1.55 billion.
爲什麼重要：這項聲明是在Levi Strauss發佈的混合了第三財季財務報告之後宣佈的，公司報告每股盈利爲33美分，超過了分析師的預估31美分。然而，季度營收爲151.6億美元，低於預期的155億美元。
LEVI Price Action: According to Benzinga Pro, Levi Strauss shares are down 10.92%% after-hours at $19.75 after dropping 2.86% in Wednesday's regular trading session.
LEVI股票走勢：據Benzinga Pro報道，Levi Strauss股價在週三的常規交易中下跌2.86%，盤後跌至19.75美元，下跌10.92%。
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Photo via Wikimedia Commons
照片通過Wikimedia Commons
This story was generated using Benzinga Neuro and edited by Kaustubh Bagalkote
本報道使用Benzinga Neuro生成，並由Kaustubh Bagalkote
譯文內容由第三人軟體翻譯。
