The cannabis industry is facing increasing financial pressure as investors become more selective with their capital. With fewer opportunities for early-stage funding, companies are finding it harder to stand out and secure investment. As the market evolves, businesses must adapt and prove their long-term value.

Investor Priorities in Cannabis

Dai Truong, managing director at Arlington Capital Advisors and upcoming speaker at the Benzinga Cannabis Capital Conference shared his perspective on the qualities currently attracting investor interest. According to Truong, only the top-performing companies are making the cut.

"The bar is still incredibly high, and investors are looking for companies that are market leaders in their segment, i.e., top 3 players or a chance to capture tremendous market share," Truong said. He explained that many cannabis investors are limited in available capital, making it essential for businesses to distinguish themselves as leaders.

Looking Beyond Traditional Cannabis Investors

As the pool of cannabis-focused investors shrinks, Truong suggests that companies look beyond the usual funding sources. He points out that family offices, which are still exploring cannabis investments, present a promising opportunity for businesses seeking capital.

"Companies that are able to go outside of the obvious cannabis investors. For Family Offices that have yet to invest in Cannabis but are exploring) will have the best odds of raising capital in the near term," Truong said.

Truong also mentioned that businesses with substantial intellectual property or those that have expanded into other regulated industries, such as tech, are in a better position to attract investment. "For example, companies that have leading tech/IP that started in Cannabis but have expanded to other highly regulated industries are in an attractive position—where investors are actively chasing them," he explained.

Growing Interest from Other Industries

Another trend Truong highlighted is the growing overlap between the cannabis and beverage industries. Arlington Capital Advisors also works with beverage companies, and Truong noted that hemp beverage companies have been catching the attention of investors in that space, especially as regulations surrounding hemp evolve.

"This provides a new pool of investors that are still optimistic about the industry and do not have companies in their portfolio that have seen a valuation markdown," he said. Truong's insights offer a clear picture of the challenges and opportunities in today's cannabis market as businesses look for new ways to secure funding and grow in an increasingly competitive environment.

Now Read:

• Has Medical Marijuana Been Forgotten In Cannabis Reform? 'Its Therapeutic Benefits Are Critical'

Photo: Courtesy of Kindel Media via Pexels