Dai Pai Dong (00052.HK) announced that it will launch the "Happy Memories Soft Meals" product on the 1st of next month, transforming its 4 products, "Ah Happy Curry Chicken Rice", "Fresh Tomato Pork Chop Rice", "Ah Happy Creamy Corned Beef Rice", and "Pineapple Sweet and Sour Pork Rice", into soft meals that meet the Care Food Guide and International Dysphagia Diet Standard (IDDSI) Level 4 standards. The chainstore will provide WhatsApp ordering and delivery services, becoming the first fast food chainstore in Hong Kong to introduce "soft meals".

Dai Pai Dong Executive Director and CEO Lo Wai Sing revealed that the cost of producing "soft meals" is 2 to 3 times higher than regular meals, with equipment costs reaching seven digits. He mentioned that among Dai Pai Dong's elderly customers, an estimated 40% experience swallowing difficulties. With Hong Kong's aging population, the "soft meal" market is expected to continue growing, while educating the public on swallowing difficulties and awareness of soft meals.

Lo Wai Sing also pointed out that Dai Pai Dong's business performance during this year's Mid-Autumn Festival is similar to the same period last year. In addition, all mooncakes this year have been "sold out", prompting considerations to increase mooncake supply next year.