Pinterest Has Room To Monetize, Says Bullish Analyst
Pinterest Has Room To Monetize, Says Bullish Analyst
Pinterest Inc (NYSE:PINS) stock climbed in early trading Tuesday after Cathie Wood's Ark Invest purchased shares.
Pinterest Inc (紐交所:PINS)股價於週二早盤交易時上漲，此前Cathie Wood的ark投資購入股份。
The company offers strong returns on investment to advertisers, according to Oppenheimer. Third-party integrations are also driving improvements to auction density and pricing.
據Oppenheimer稱，該公司爲廣告商提供強大的投資回報。第三方整合也推動了拍賣密度和定價的改善。
Openheimer analyst Jason Helfstein initiated coverage of Pinterest with an Outperform rating and a price target of $45.
Openheimer分析師Jason Helfstein開始爲Pinterest分配評級，評級爲表現優異，並設定45美元的價格目標。
The Pinterest Thesis: As users come to Pinterest to search for products and inspiration, they welcome relevant ads, Helfstein said.
Pinterest的理念：正如Helfstein所說，隨着用戶使用Pinterest搜索產品和靈感，他們歡迎相關廣告。
This can drive increased engagement and, therefore, more advertisers and higher ad pricing,
這可能會帶來更多的互動，從而吸引更多廣告商和更高的廣告定價。
Check out other analyst stock ratings.
查看其他分析師的股票評級。
Pinterest's 2024 ARPU (average revenue per user) estimate stands at $6.75, significantly below that of YouTube, Facebook and TikTok, indicating that the company "has room to continue growing monetization on ad product improvements, higher engagement, better data and targeting and higher pricing," the analyst stated.
Pinterest的2024年單用戶平均營收估值爲6.75美元，遠低於YouTube、Facebook和TikTok，表明該公司「有繼續通過廣告產品改進、提高互動、獲取更好數據和定位以及提高定價的空間」，分析師表示。
Pinterest's third-party integration via Amazon.com Inc (NASDAQ:AMZN) in the US and Canada and via Alphabet Inc (NASDAQ:GOOG) in the rest of the world are in the early stages and offer "plenty of opportunity to improve auction density as data integrations drive more effective targeting," he added.
Pinterest通過Amazon.com Inc (納斯達克:AMZN)在美國和加拿大，通過Alphabet Inc (納斯達克:GOOG)在其他地區的第三方整合處於早期階段，提供「大量機會來改善拍賣密度，因爲數據整合可以推動更有效的定位」，他補充道。
Pinterest is the fastest-growing digital ad platform outside of Meta Platforms Inc (NASDAQ:META).
pinterest是除了meta platforms inc (納斯達克:META)外增長最快的數字廣告平台。
PINS Price Action: Shares of Pinterest had risen by 0.72% to $30.68 at the time of publication on Tuesday.
PINS股價走勢：在週二發佈時，Pinterest的股價上漲了0.72%，至30.68美元。
Read More:
閱讀更多：
- X Gains Ground As Facebook Slips: Musk Closes In On Zuckerberg In Social Media Face-Off
- X在Facebook失利後獲得了優勢：馬斯克在社交媒體較量中逼近扎克伯格
Image: Shutterstock
圖片：shutterstock
譯文內容由第三人軟體翻譯。