Stock Of The Day: Here's Why The Nike Rally Stalled Out
Stock Of The Day: Here's Why The Nike Rally Stalled Out
Technical analysis patterns can form on charts because of investor and trader psychology. Support turns into resistance due to regretful buyers.Shares of NIKE, Inc. (NYSE:NKE) are rallying after the company appointed Elliott Hill as its new CEO, aiming to rejuvenate sales by mending ties with retailers.
NIKE公司（NYSE：NKE）的股票在任命Elliot Hill爲新任首席執行官後即刻上漲，旨在通過修復與零售商的關係來重振銷售。
But as you can see on the chart, the shares ran into resistance around $88.50. This isn't a surprise. It's why our team of trading experts has made it our Stock of the Day.
但正如您在圖表上所看到的，股票在88.50美元附近遇到了阻力。這並不令人意外。這就是爲什麼我們的交易專家團隊將它作爲我們的今日股票的原因。
There is resistance around the $88.50 level because it was support in April. Price levels that had previously been support can convert into resistance. This is a common occurrence not just in the stock market, but it all financial markets.
88.50美元附近存在阻力，因爲它在四月份曾是支撐位。先前作爲支撐位的價格水平可以轉變爲阻力位。這在股票市場以及所有金融市場中都是常見的現象。
Technical analysis patterns can form on charts because of investor and trader psychology. Support turns into resistance due to regretful buyers.
技術面分析的圖表上可以出現模式，這是由於投資者和交易員的心理造成的。支撐位變成了阻力位，是由於那些後悔購買的買家們。
Read Also: Are Demographics Destiny For The Stock Market?
閱讀更多: 人口統計對股票市場有決定性作用嗎？
There are traders and investors who bought Nike when it was at the support in April. They thought they made the right decision when the stock moved higher soon after.
有一些交易員和投資者在四月份的支撐位購買了耐克股票。當股票在之後迅速上漲時，他們認爲他們做出了正確的決策。
But in June the support was broken and the shares made a big move lower. When this happened, some of the people who purchased their shares at support came to regret their decisions to do so. At this point, they were losing money.
但是在六月份，支撐位被打破，股票大幅下跌。當這發生時，一些在支撐位購買股票的人後悔自己的決定。此時，他們開始虧錢。
A number of these remorseful buyers decide to sell their shares. But they don't want to take a loss. As a result of this, when the stock got back to their buy price they placed sell orders. They are trying to get out of their positions at breakeven.
有許多後悔的買家決定出售他們的股票。但他們不想虧本。因此，當股票回到他們的買入價時，他們下了賣出訂單。他們試圖以保本的價格離開他們的倉位。
Because there was a large number of these sell orders, it caused resistance to form at the price that was.
因爲有大量的賣出訂單，導致了在該價格處形成了支撐位。
As you can see on the chart, the same dynamic occurred at the $97.50 level. It was support in March. Then it converted into resistance in late June.
如圖所示，同樣的情況發生在97.50美元的水平上。這是三月份的支撐位。然後在六月底轉爲壓力位。
Sometimes stocks reverse and sell off after they reach a resistance level. This happens when some of the traders and investors who created the resistance with their sell orders become anxious.
有時候股票在達到壓力位後會逆轉並出現賣壓。這是因爲一些創造了壓力位的交易者和投資者變得焦慮。
They know that the buyers will go to whoever is willing to sell at the lowest price. They worry that other sellers will reduce the prices they are willing to sell at. So, they lower their offering prices. Other anxious sellers see this and do the same thing. It results in a snowball effect that forces the price lower.
他們知道買家會去找願意以最低價格賣出的人。他們擔心其他賣家會降低他們願意以這個價格賣出的股票。所以他們降低了他們的報價。其他焦慮的賣家看到這一點，也開始做同樣的事情。這導致了一個雪球效應，迫使價格下跌。
Successful traders understand the psychology that causes patterns to form on charts. This allows them to profit.
成功的交易者了解導致圖表形成模式的心理因素。這使得他們能夠獲利。
- Options Expert Warns Of 'Terrible Week' After Friday's Triple Witching
- 期權專家在星期五的「三重巫術」之後發出了「可怕的一週」警告。
Image: Shutterstock
圖片：shutterstock
譯文內容由第三人軟體翻譯。