YouTube, a subsidiary of Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google, has announced the implementation of "Pause ads," a feature that displays advertisements even when a video is paused.
What Happened: On Thursday, YouTube confirmed the broad rollout of "Pause ads" to all advertisers. Now, when a user pauses a video, an ad will appear on the side of the screen, reported CNN.
The new feature is intended to be "seamless for viewers" and offers an opportunity for them to learn more about a brand, a Google spokesperson told the report.
The update is seen as beneficial for the entire YouTube ecosystem and is part of the modern Connected TV (CTV) ads experience.
Despite YouTube's assertion that the update creates a less interruptive viewing experience, social media users have voiced their annoyance over the new, unavoidable ads.
Users can still avoid ads with a YouTube Premium subscription, which costs $13.99 a month for an individual.
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Why It Matters: The introduction of 'Pause ads' comes amid growing user frustration over the increasing number of ads on YouTube. Last year, Elon Musk agreed with millions of users worldwide that YouTube ads were "getting out of control."
In May this year, some YouTube users with ad blockers installed reported that their videos were skipping to the end, a phenomenon that was speculated to be a strategy by YouTube to counter ad blockers.
YouTube has also been experimenting with new ways to prevent rampant ad-blocking on the platform, including server-side ad injection.
Image via Shutterstock
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Oracle's Larry Ellison Predicts Police Officers Will Be Supervised 'At All Times' And Citizens Will Be On Their Best Behavior Thanks To Constant AI-Powered Surveillance
Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
YouTube, a subsidiary of Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google, has announced the implementation of "Pause ads," a feature that displays advertisements even when a video is paused.
What Happened: On Thursday, YouTube confirmed the broad rollout of "Pause ads" to all advertisers. Now, when a user pauses a video, an ad will appear on the side of the screen, reported CNN.
The new feature is intended to be "seamless for viewers" and offers an opportunity for them to learn more about a brand, a Google spokesperson told the report.
The update is seen as beneficial for the entire YouTube ecosystem and is part of the modern Connected TV (CTV) ads experience.
這一更新被視爲整個YouTube生態系統的利好,並是現代連接電視(CTV)廣告體驗的一部分。
Despite YouTube's assertion that the update creates a less interruptive viewing experience, social media users have voiced their annoyance over the new, unavoidable ads.
Subscribe to the Benzinga Tech Trends newsletter to get all the latest tech developments delivered to your inbox.
訂閱Benzinga Tech Trends電子報,獲取最新技術動態。
Why It Matters: The introduction of 'Pause ads' comes amid growing user frustration over the increasing number of ads on YouTube. Last year, Elon Musk agreed with millions of users worldwide that YouTube ads were "getting out of control."
In May this year, some YouTube users with ad blockers installed reported that their videos were skipping to the end, a phenomenon that was speculated to be a strategy by YouTube to counter ad blockers.
YouTube has also been experimenting with new ways to prevent rampant ad-blocking on the platform, including server-side ad injection.
YouTube也一直在嘗試新的方法防止平台上的廣告攔截,包括服務器端廣告注入。
Image via Shutterstock
圖片來自shutterstock。
Check out more of Benzinga's Consumer Tech coverage by following this link.
請點擊此鏈接查看更多有關Benzinga的消費科技報道。
Oracle's Larry Ellison Predicts Police Officers Will Be Supervised 'At All Times' And Citizens Will Be On Their Best Behavior Thanks To Constant AI-Powered Surveillance
甲骨文的拉里·埃裏森預測,由於持續的人工智能監控,警察將隨時受到監督,而公民將始終保持最佳行爲。
Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.