According to a report from Sina Technology, Taobao recently launched "Taobao Enterprise Purchase", which is the first time in recent years that it has gone online outside of the main site. The person in charge of this project is vacant (code name), who is also in charge of Taobao and Taobao XR business.

Vacant once said that upgrading Taobao is part of the overall optimization of the Taobao experience. Taobao and Taobao APP complement each other and jointly serve the goal of improving user experience.

In addition, this year Taobao has launched the most extensive revision in seven years, comprehensively improving the consumer experience of the web version. It has optimized product experience, commodity supply, content supply, and relaunched the early forum "Taojianghu". Improvements have also been made to the shopping experience for consumers using the web version, such as longer login status retention, displaying post-coupon prices for the shopping cart, automatically receiving discounts for product details, and adding invoice management to "My Taobao".