On September 19th, K11 Cultural and Art District Victoria Dockside ushered in a new era of high-end luxury goods retail. Several top international luxury brands, including Audemars Piguet, Balenciaga, Brunello Cucinelli, Loewe, Saint Laurent, Van Cleef & Arpels, and the soon-to-be-launched Prada, will expand and upgrade their stores in the cultural retail landmark K11 MUSEA. Over the next four years, the total area of these 7 brands' shops will double, reaching nearly 3,000 square meters. Zhang Zhijie, Senior Executive Vice President of K11 Group, said, 'We are pleased to witness the expansion of multiple luxury brands at K11 MUSEA. This proves the strong performance and sales of the brands' stores in the mall, as well as our commitment to create value for customers and partners in the K11 Cultural and Art District using the 'cultural mall' model.' With its superior geographical location, K11 MUSEA has driven steady growth in visitor sales and foot traffic. K11's unique 'cultural mall' model has also brought steady growth to its business in mainland China: the second round of brand upgrades in K11 Guangzhou is coming to an end, and many internationally renowned brands will open their first stores in Guangzhou, as well as designer and trendy brands from home and abroad, enhancing the new cultural business landscape in the Greater Bay Area. The first K11 Select in the Greater Bay Area also made its debut recently; K11 Select Guangzhou is scheduled to open in 2025, creating a living experience that integrates local culture and modern commerce.