Display.io Launches Next-Gen Ad Units to Transform In-App Advertising for Content Publishers
Display.io Launches Next-Gen Ad Units to Transform In-App Advertising for Content Publishers
Today, Display.io, a leader in ad monetization for apps, announced its rebrand with the launch of a suite of innovative ad units specifically designed to meet the unique demands of mobile apps.NEW YORK, Sept. 18, 2024 /PRNewswire/ -- Powered by AI optimization, Display.io's new ad units open incremental revenue for premium app publishers and provide exclusive inventory to advertisers.
2024年9月18日紐約新聞/PRNewswire——憑藉人工智能優化，Display.io的新廣告單元爲高級應用程序發佈商開啓了增量營業收入，併爲廣告客戶提供獨家庫存。
In-App advertising has long been dominated by repurposed web ad units. These outdated ad types have led to missed revenue opportunities for in-app content publishers.
應用內廣告長期以來都是由重新利用的網頁廣告單元所主導。這些過時的廣告類型導致應用內內容發佈商錯失了營業收入機會。
Display.io Launches Next-Gen Ad Units to Transform In-App Advertising for Content Publishers
Display.io推出下一代廣告單元，爲內容發佈者改變應用內廣告
Today, Display.io, a leader in ad monetization for apps, announced its rebrand with the launch of a suite of innovative ad units specifically designed to meet the unique demands of mobile apps.
今天，應用廣告變現領域的領導者Display.io宣佈推出一套創新廣告單元，並宣佈品牌再造，專門設計以滿足移動應用程序的獨特需求。
"Our next-generation formats guarantee incremental lifts across all key metrics for both app publishers and advertisers," says Stephen Caffrey, Founder and CEO of Display.io.
"我們的下一代格式保證爲應用程序發佈商和廣告客戶在所有關鍵指標上帶來增量提升，"Display.io的創始人兼CEO Stephen Caffrey說。
Key offerings include:
主要提供包括：
Interscroller: A full-screen scrolling format for content feed that elevates CPMs while enhancing user experience and giving advertisers 100% on-screen share of voice.
Interscroller:一種全屏滾動格式的內容流，提高CPM，增強用戶體驗，並使廣告商的屏幕佔有率達到100%。
Headline Video: A unique video adhesion unit that boosts publisher earnings by outperforming standard in-feed video completion and user engagement rates for advertisers.
Headline Video:一種獨特的視頻附着單元，通過超過標準投放視頻完成和用戶參與率，提高發行者的收益。
Leveraging Display.io's proprietary App Audience Graph and AI-driven yield optimization technology, these new formats promise to unlock exclusive ad inventory for advertisers and drive incremental revenue at higher CPMs for publishers.
通過利用Display.io的專有App受衆圖和人工智能驅動的收益優化技術，這些新格式承諾爲廣告商解鎖獨家廣告庫存，爲發行者帶來增量收入和更高的CPM。
"Interscroller delivers incremental demand at higher CPMs than standard ad units," says Eric Sternbach, CEO of popular chat forums app Tapatalk.
Popular chat forums app Tapatalk的首席執行官Eric Sternbach表示：「與標準廣告單元相比，Interscroller以更高的CPM提供了增量需求。」
Having already established partnerships with content leaders like Tumblr and SmartNews, Display.io is poised to redefine what's possible in mobile app monetization, delivering incremental value for advertisers and publishers alike.
Display.io已與Tumblr和SmartNews等內容領導者建立了合作伙伴關係，正致力於重新定義移動應用程序貨幣化的可能性，爲廣告商和發佈商提供增量價值。
About Display.io
Display.io is a pioneer in mobile app monetization, specializing in innovative ad formats that deliver incremental revenue for app publishers and exclusive ad inventory for advertisers. Powered by its proprietary App Audience Graph and AI-driven yield optimization, Display.io's solutions are trusted by top-tier advertisers and publishers worldwide.
關於Display.io
Display.io是移動應用程序貨幣化領域的先驅，專注於提供創新的廣告格式，爲應用程序發行者提供增量收入和廣告商的獨家廣告庫存。藉助其專有的App受衆圖和人工智能驅動的收益優化，Display.io的解決方案在全球頂級廣告商和發佈商中廣受信賴。
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SOURCE display.io
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