MrBeast, Logan Paul, KSI Team Up To Launch Lunchly, Take On Lunchables — And Warren Buffett
MrBeast, Logan Paul, KSI Team Up To Launch Lunchly, Take On Lunchables — And Warren Buffett
Content creators MrBeast, Logan Paul and KSI have teamed up on a new food company called Lunchly that is taking on the well-known ready-to-eat Lunchables brand.
內容創作者MrBeast、Logan Paul和KSI聯手創辦了一個名爲Lunchly的新食品公司，與知名的即食午餐品牌Lunchables展開競爭。
What Happened: Food giant Kraft Heinz Co (NYSE:KHC) may have trouble ahead for its Lunchables brand with Lunchly now in direct competition.
發生了什麼：食品巨頭Kraft Heinz Co (NYSE:KHC)的Lunchables品牌可能面臨着Lunchly的直接競爭。
Lunchly was launched with the "goal of revolutionizing lunch" and providing a focus on quality ingredients, delicious flavors and healthier options for the grab-and-go lunch sector, the creators said.
Lunchly的目標是「革新午餐」，專注於優質原料、美味口感和更健康的外帶午餐板塊，創作者們表示。
There are three Lunchly meal options at launch: Turkey Stack 'Ems, Pizza and Fiesta Nachos. Each meal comes with a PRIME hydration drink and a Feastables bar. PRIME was launched in 2022 by Paul and KSI; Feastables was also launched that same year by MrBeast.
首次推出的Lunchly有三種餐選項：土耳其堆積餅、比薩和墨西哥捲餅。每份餐搭配有一瓶PRIME水和一塊Feastables巧克力棒。PRIME由Paul和KSI於2022年推出；而Feastables也是MrBeast在同一年推出的。
Paul said Lunchables has dominated the lunch grab-and-go market for years and Lunchly will provide a "better option" for people looking for convenience and healthy options.
Paul表示Lunchables多年來一直主導着快餐外帶市場，Lunchly將爲尋求便利和健康選擇的人們提供一個「更好的選擇」。
Lunchly products will hit stores later this month. A search on the company's website showed Kroger Co (NYSE:KR) locations as stores that will carry the products.
Lunchly的產品將於本月晚些時候上架商店。在公司網站上搜索顯示Kroger Co (NYSE:KR)的門店將銷售這些產品。
MrBeast said Lunchly will provide healthier and "better-tasting options.
MrBeast表示Lunchly將提供更健康、更美味的選擇。
"Lunchly is all about giving kids a fun, grab-and-go meal that's not just delicious, but also good for them. We're here to change what lunchtime looks like for the next generation," MrBeast, aka Jimmy Donaldson, said.
「Lunchly的目標是爲孩子們提供一個有趣、方便的餐食，不僅美味，而且對他們的身體有益。我們想改變下一代的午餐。」Jimmy Donaldson（別名MrBeast）說。
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Why It's Important: With three of the most widely followed names in content creation and people popular with the younger generation today, Lunchly could present a major challenge to Lunchables.
這對於Lunchly來說非常重要：Lunchly擁有當今最受年輕一代歡迎的三個內容創作和頗具影響力的人物，可能對Lunchables構成重大挑戰。
The news also comes at a bad time for Lunchables, which said in August that it was ready to offer Lunchables in school cafeterias with a potential $25 billion opportunity.
這個消息對Lunchables來說也來得不是時候，因爲該公司在八月份表示已準備好在學校餐廳提供Lunchables，這是一個價值250億美元的機會。
MrBeast is the most followed person on YouTube with 315 million followers. PRIME has been one of the fastest growing beverages since it launched, hitting the one billion units sold milestone in November.
MrBeast是YouTube上關注度最高的人，擁有3.15億關注者。自推出以來，PRIME一直是增長最快的飲料之一，在11月份實現了十億銷售里程碑。
Existing distribution deals that Feastables and PRIME have in place could help the company quickly land in retailers globally.
Feastables和PRIME已有的分銷協議可能幫助該公司迅速在全球零售商中佔據地位。
Bad news for Lunchables could also be bad news for billionaire Warren Buffett. Berkshire Hathaway Inc (NYSE:BRK)(NYSE:BRK) owns over 325 million Kraft Heinz shares and more than 25% of the company.
Lunchables的壞消息也可能對億萬富翁巴菲特產生負面影響。伯克希爾·哈撒韋公司（NYSE:BRK）持有超過3.25億股卡夫亨氏股票，佔該公司25%以上的股份。
- Patrick Mahomes Signs With Logan Paul-Backed PRIME Drink Company: Why This Could Be Bad News For Coca-Cola And Pepsi
- Patrick Mahomes與Logan Paul支持的PRIME飲料公司簽約：這對可口可樂和百事可樂可能是個壞消息。
Photos: MrBeast, Logan Paul, KSI via Shutterstock
照片：MrBeast，Logan Paul，KSI通過Shutterstock
譯文內容由第三人軟體翻譯。