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Rakuten Insight Co., Ltd. (hereinafter referred to as Rakuten Insight) has started offering the AI tool "Raku Raku Profile" today, which automatically generates target profiles based on survey results.

Raku Raku Profile is a tool that enables companies to automatically generate target profiles by linking the results of internet surveys commissioned to Rakuten Insight with the lifestyle consciousness data (note) accumulated by Rakuten Insight. When companies log in to check the survey results conducted through Rakuten Insight's internet survey service and link with Raku Raku Profile, in-depth profiles that delve into the consciousness and values of the target, such as consciousness about work and food, are automatically generated. At the same time, AI-generated summaries and images of the person's image are also generated, and all data is completed in about 5 minutes. The generated profile can also be edited and can be generated multiple times by changing the target conditions.

The creation of customer profiles after the survey requires extensive research experience and time and effort, but it is now possible for anyone to easily generate profiles with a significant reduction in time. It is also possible to quickly understand the target and support the transition to the next action.

Rakuten Insight will continue to propose advanced initiatives that combine "next-generation internet research" and "support for effective PDCA of digital marketing."

(Note) This is a type of large-scale response data that is obtained by collecting information in advance from approximately 0.5 million Rakuten Insight monitors.

Overview of Rakuraku Profile
URL:
Overview: A tool that automatically generates target profiles by integrating them with the largest domestic lifestyle-consciousness data in the industry
Usage fee: Free (only available when conducting internet research with Rakuten Insight)
Features:
- It is possible to automatically generate in-depth profiles that delve into the target's consciousness and values.
- AI can generate summaries and images of individuals.
Profile generation is possible immediately after the delivery of the survey result data.
Profile generation can be done multiple times by changing the target conditions.
Provided data: 4 types (profile summary, profile sheet, detailed graph, cross-tabulation table).

Image of the provided data for 'RakuRaku Profile'.

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