X Gains Ground As Facebook Slips: Musk Closes In On Zuckerberg In Social Media Face-Off
X Gains Ground As Facebook Slips: Musk Closes In On Zuckerberg In Social Media Face-Off
In a plot twist worthy of a bingeworthy drama, the so-called demise of Twitter, now rebranded as X, has been significantly overstated. According to the latest data from SimilarWeb, Elon Musk's X isn't just surviving—it's thriving.
Twitter的所謂消亡（現已更名爲X）被大大誇大了，這是一個值得一看的電視劇的情節轉折。根據SimilarWeb的最新數據，埃隆·馬斯克的X不僅倖存下來，而且還在蓬勃發展。
The platform saw a dramatic turnaround in user engagement after its May 2024 rebranding, with growth rates skyrocketing to a peak of 28% in mid-July. By the end of August, X managed to sustain a solid 22% increase in year-over-year growth, proving that Musk's social media venture still packs a punch.
該平台在2024年5月進行品牌重塑後，用戶參與度發生了戲劇性的轉變，增長率在7月中旬飆升至28％的峯值。到8月底，X設法保持了22％的同比穩步增長，這證明了馬斯克的社交媒體業務仍然具有衝擊力。
Read Also: Elon Musk's X Faces 26% Ad Spend Decline By 2025 Amid Steep Decline In Brand Safety, Survey Reveals
另請閱讀：調查顯示，由於品牌安全性急劇下降，到2025年，埃隆·馬斯克的X的廣告支出將下降26％
Facebook's Fall From Grace: The Social Media Blues
Facebook 的 Fall From Grace：社交媒體憂鬱
Meanwhile, across the social media battlefield, Mark Zuckerberg's Facebook offering from Meta Platforms Inc (NASDAQ:META) is grappling with a more troubling narrative.
同時，在社交媒體戰場上，馬克·扎克伯格在Facebook上從Meta Platforms Inc（納斯達克股票代碼：META）推出的產品正在努力應對更令人不安的說法。
Once the reigning king of digital socialization, Facebook has been trudging through a steady decline, with year-over-year traffic consistently dropping by 9% to 10%. The platform's troubles are emblematic of a broader trend where traditional giants are struggling to keep pace with newer, more dynamic competitors.
曾經是數字社交之王的Facebook一直在穩步下降，流量同比持續下降9％至10％。該平台的麻煩象徵着更廣泛的趨勢，即傳統巨頭正在努力跟上更新、更具活力的競爭對手的步伐。
Pinterest's Pinnacle: The Underdog's Ascent
Pinterest 的巔峯：弱者的崛起
Enter Pinterest Inc (NYSE:PINS), the little engine that could. While Facebook flounders, Pinterest has been on a growth spree, boasting a robust 13% increase in user engagement by late August.
進入Pinterest Inc（紐約證券交易所代碼：PINS），這是一款可以做到的小型引擎。儘管Facebook陷入困境，但Pinterest一直在瘋狂增長，截至8月下旬，用戶參與度強勁增長了13％。
Pinterest's consistent double-digit growth suggests that users are gravitating towards visually-driven content and creative inspiration, areas where the platform has firmly established itself.
Pinterest持續的兩位數增長表明，用戶傾向於以視覺爲導向的內容和創作靈感，而這些領域該平台已經牢固確立了自己的地位。
App-Based Aces: Short-Form Content Dominates
基於應用程序的王牌：短篇內容占主導地位
The real surprise, however, comes from the realm of app-based social platforms like TikTok (owned by ByteDance) and Snap Inc's (NYSE:SNAP) Snapchat, which are showing impressive resilience. With steady growth rates between 9% and 15%, these platforms are capitalizing on their engaging, short-form content to attract and retain users.
但是，真正的驚喜來自基於應用程序的社交平台領域，例如抖音（由字節跳動旗下）和Snap Inc（紐約證券交易所代碼：SNAP）的Snapchat，它們表現出令人印象深刻的彈性。這些平台的穩定增長率在9％至15％之間，正在利用其引人入勝的短篇內容來吸引和留住用戶。
LinkedIn, the stalwart of professional networking, has seen its growth slow to a crawl. From a high of 13% in early April, its growth has decelerated to just 4% by August, highlighting the challenges even niche social networks face in a rapidly evolving digital landscape.
專業網絡的堅定支持者LinkedIn的增長緩慢至停滯不前。其增長已從4月初的高點13％減速至8月份的僅4％，這凸顯了即使是利基社交網絡在快速變化的數字環境中也面臨的挑戰。
Forum Frenzy: Community-Centric Platforms on the Rise
論壇狂潮：以社區爲中心的平台崛起
Globally, the rise of discussion forums like Reddit Inc's (NYSE:RDDT) Reddit and Discord underscores a shift towards more interactive and community-focused platforms. These forums have seen significant growth, with traffic increasing up to 20% by the end of the period.
在全球範圍內，Reddit Inc（紐約證券交易所代碼：RDDT）的Reddit和Discord等討論論壇的興起凸顯了向更具互動性和以社區爲中心的平台的轉變。這些論壇取得了顯著增長，到期末，流量增長了20％。
So, while Facebook may be feeling the heat, and LinkedIn faces a slowdown, X is proving that it's far from a lost cause. With its impressive rebound and sustained growth, Musk's X is not only holding its ground, but actively reshaping the social media landscape.
因此，儘管Facebook可能感受到了炎熱，LinkedIn面臨放緩，但X證明它遠非失敗。憑藉其令人印象深刻的反彈和持續增長，馬斯克的X不僅站穩了腳跟，而且正在積極重塑社交媒體格局。
The battle between Zuckerberg and Musk is far from over, and if current trends are any indication, X might just be the comeback kid of the social media world.
扎克伯格和馬斯克之間的鬥爭遠未結束，如果目前的趨勢有任何跡象的話，X可能只是社交媒體世界的捲土重來之子。
- Musk Vs Zuckerberg: Who's Winning The Social Media War?
- 馬斯克與扎克伯格：誰在社交媒體大戰中獲勝？
Photo: Shutterstock
照片：Shutterstock
譯文內容由第三人軟體翻譯。