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For Better Or Worse, Tesla Carved Its Own Electric Pickup Category

Benzinga ·  03:18

With the eagerly anticipated Cybertruck, Tesla Inc (NASDAQ:TSLA) did more than just enter a lucrative segment that Ford Motor (NYSE:F) used to dominate when it comes to the internal-combustion engine version of the pickup universe. But what happened with the Cybertruck is that the word 'truck' just isn't as loud as "cyber", representing Tesla's new reach with EV architecture, both outer and inner as EVs are more about software compared to their hardware ICE counterparts. Simply put, the Cybertruck is unlike anything else. By the looks of the second quarter, Tesla pulled out a major...

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