Parks Associates: HP Overtakes Apple in Q1 2024 Laptop Sales
Parks Associates: HP Overtakes Apple in Q1 2024 Laptop Sales
New consumer study tracks consumer buying habits, especially faced with tight budgets
新的消費者研究跟蹤消費者購買習慣，特別是在緊縮預算的情況下。
DALLAS, Sept. 4, 2024 /PRNewswire/ -- Parks Associates newest Consumer Insights Dashboard, Tech Ecosystem Dashboard, reveals that in Q1 of this year, HP took the sales lead in the laptop category, rising to 25% of all consumer-reported purchases and overtaking Apple for the first time since 2020. Apple dropped to 22% in Q1 2024 from 29% in Q3 2023. Sales for Dell increased modestly to 17% but in general are consistent relative to previous years.
達拉斯，2024年9月4日/ PRNewswire / -- Parks Associates最新的消費者洞察儀表板，技術生態系統儀表板顯示，今年第一季度，惠普在筆記本電腦類別中取得銷售領先，佔到所有消費者報告的購買的25%，首次超過蘋果自2020年以來。蘋果在2024年第一季度從2023年第三季度的29%下降到22%。戴爾的銷售量略有增長，佔17%，但總體而言與前幾年基本持平。
The consumer study of 8,000 US internet households focuses on four main brand ecosystems — Apple, Amazon, Samsung, and Google — tracking movement of foundational market metrics, such as product or service adoption, household spending intentions, and churn.
這項針對8000個美國互聯網家庭的消費者研究重點關注四個主要品牌生態系統 - Apple，Amazon，三星和谷歌 - 追蹤基礎市場指標的變動，如產品或服務採用情況，家庭支出意向和流失情況。
"While Apple has traditionally been the brand of choice for personal computing, content creators, and students, Windows-based devices remain a staple in the workplace," said Sarah Lee, Research Analyst, Parks Associates. "These traditional use cases are getting more mixed, however, especially as HP offers budget-friendly but still trendy options."
「雖然蘋果傳統上是個人計算，內容創作者和學生的首選品牌，但基於Windows的設備仍然是辦公場所的主要設備，」 Parks Associates的研究分析師Sarah Lee說。「然而，隨着惠普提供價格實惠但時尚的選項，這些傳統的用例變得更加混合。」
Manufacturers of Windows-based devices offer a variety of hardware best suited for multiple purposes (e.g., work, gaming). Windows-based devices also support a wider range of software options than Apple operating systems. As consumers experiment with and eventually settle into various ecosystems, perceived value and trust become paramount in turning them into sticky, brand-loyal customers.
基於Windows的設備製造商提供了適用於多種用途（例如工作，遊戲）的各種硬件。與蘋果操作系統相比，基於Windows的設備還支持更多的軟件選項。隨着消費者嘗試並最終適應各種生態系統，感知價值和信任成爲將他們轉變爲黏性，忠誠品牌客戶的關鍵。
"Consumer electronics manufacturers and retailers today are faced with customers who are more deal-focused than ever," Lee said. "The industry can capitalize on this by offering value-driven promotions across a broad range of budgets."
「今天，消費電子製造商和零售商面對的顧客比以往更加註重交易，」李莎研究員說。「該行業可以通過在廣泛的預算範圍內提供價值驅動的促銷活動來利用這一點。」
This research is available for purchase. To schedule an interview with an analyst or to request specific data, please contact Mindi Sue Sternblitz-Rubenstein at [email protected] or 972-490-1113.
此研究可供購買。要安排與分析師的採訪或要求特定數據，請通過[email protected]或972-490-1113與Mindi Sue Sternblitz-Rubenstein聯繫。
About Parks Associates
關於Parks Associates： Parks Associates是一家女性創立和認證的公司，是一家國際知名的市場研究和諮詢公司，專門從事新興的消費技術產品和服務。自1986年成立以來，Parks Associates通過其幾十年來開發的專有方法論提供業務情報和研究服務，包括對10,000個互聯網家庭的季度調查。該公司的專業知識涵蓋多個行業：家庭安全和智能家居、流媒體視頻、寬帶和付費電視服務、數字媒體和平台、遊戲、Wi-Fi和家庭網絡、連通健康、支持、消費電子、家庭控制系統、能源管理以及適用於多住宅（MDU）、小到中型企業（SMB）和商業建築市場的技術解決方案。每年，Parks Associates爲其網絡研討會和年度活動匯聚成千上萬的領袖。該公司主辦連接、聯網健康峯會、智能能源峯會、智能空間和未來視頻的年度執行研究和戰略會議。
Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.
Parks Associates是一家女性創立和認證的公司，是一家國際知名的市場研究和諮詢公司，專門從事新興的消費技術產品和服務。自1986年成立以來，Parks Associates通過其幾十年來開發的專有方法論提供業務情報和研究服務，包括對10,000個互聯網家庭的季度調查。
The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.
該公司的專業知識涵蓋多個行業：家庭安全和智能家居、流媒體視頻、寬帶和付費電視服務、數字媒體和平台、遊戲、Wi-Fi和家庭網絡、連通健康、支持、消費電子、家庭控制系統、能源管理以及適用於多住宅（MDU）、小到中型企業（SMB）和商業建築市場的技術解決方案。
Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video.
每年，Parks Associates爲其網絡研討會和年度活動匯聚成千上萬的領袖。該公司主辦連接、聯網健康峯會、智能能源峯會、智能空間和未來視頻的年度執行研究和戰略會議。
Contact:
Mindi Sue Sternblitz-Rubenstein
Parks Associates
972.490.1113
[email protected]
聯繫方式：
Mindi Sue Sternblitz-Rubenstein
Parks Associates
972.490.1113
[email protected]
SOURCE Parks Associates
資料來源：Parks Associates
譯文內容由第三人軟體翻譯。