On September 1st, the data from the Beijing Municipal Housing and Urban-Rural Development Commission showed that the second-hand housing transactions in Beijing in August were 14,363 sets, an increase of 31% year-on-year. At the same time, the trend of second-hand housing transactions in the first 8 months of this year has shown a counter-trend increase in June and July. Dongxing Securities released a research report pointing out that the increasing supply of second-hand housing and the relative price advantage compared to new homes are beneficial to the continued popularity of second-hand housing transactions, with ke holdings focusing its store layout mainly on first and second-tier cities poised to benefit.
Against the backdrop of the market gradually warming up, the technology-driven one-stop new residential service platform ke holdings has achieved impressive performance. In the second quarter of this year, ke holdings' Gross Transaction Value (GTV) reached 839 billion yuan, with net income of 23.4 billion yuan, a year-on-year growth of 19.9%, and net income of 1.9 billion yuan, a year-on-year growth of 46.2%.
With the support of a series of deepened operational and scientifically managed measures, the current operation of ke holdings reflects its characteristics as the 'new productive force' in the real estate industry, building a solid counter-cyclical capability.
In terms of existing housing business, with the overall market transaction volume improving, ke holdings' existing housing business has also achieved leading market results. Thanks to the solidification and refinement of brokers and store networks as well as the advancement of refined operations, in the second quarter, ke holdings' existing housing business GTV reached 570.7 billion yuan, a 25% year-on-year increase, with net income of 7.3 billion yuan, a 14.3% year-on-year increase.
By actively optimizing the people-store model, ke holdings continues to strengthen empowerment for service providers and store owners, continuously invest in store growth and efficiency improvement. As of the end of the second quarter, the total number of active ke holdings stores reached 44,423, an 8.1% year-on-year increase, with a total of 411,478 active brokers; for newly connected stores, ke holdings offers corresponding brand fee discounts or installment support, helping new stores climb the efficiency curve faster through a customized ke holdings integration plan, effectively stimulating the potential of newly connected stores. Against the backdrop of continuous business growth and diversification, ke holdings continues to advance platform ecosystem construction, further expanding the coverage of regional governance councils, promoting more like-minded service providers to participate in the platform's ecosystem rule iteration, driving industry excellence.
In terms of new housing business, ke holdings has maintained strong monetization capabilities. In the second quarter of 2024, ke holdings' new housing business GTV reached 235.3 billion yuan, with new housing contract transaction amount in June increasing by 12% year-on-year, surpassing industry performance and showing strong recovery momentum.
Based on channel expansion, deepening cooperation with developers, and continuously improving systematic operational sales capabilities, ke holdings' new housing business demonstrates strong resilience. Through innovative service product models, ke holdings proactively establishes strategic partnerships with more high-quality developers, jointly insight and analyze customer needs, cooperate to solve pain points of new housing customers, enhance coverage of high-quality listings. In terms of sales turnover, ke holdings not only focuses on precise matching of house seekers through technological product tools and refined operations, helping brokers better identify potential new housing customers and shorten turnover cycles; they also fully leverage the capabilities of the one-stop new residential service platform, facilitating value-added services for developers through multi-business linkage such as 'trade-in for new,' 'worry-free decoration,' and 'reliable returns,' smoothing the service chain, addressing pain points of new housing customers, and bringing value enhancement to developers.
In the context of market adjustments, ke holdings will continue to optimize services and enhance user experience, maintain business growth capabilities, drive continuous optimization of the platform’s ecosystem, and explore continuously on the path of good living. In the long run, in the field of living competition, ke holdings still has a great room for growth.