According to the announcement, due to fierce competition in the advertising market and increased costs, the Group reduced the advertising volume of less profitable business units in order to maximize business profits, resulting in a decrease in overall revenue for the Group.

Ruicheng China (01640) released its interim performance for the six months ended June 30, 2024, in which the group achieved revenue of 67.144 million yuan (RMB), a decrease of 69.16% compared to the same period last year. Shareholders' attributable surplus increased by 3575.34% to 5.366 million yuan, resulting in basic earnings per share of 1.31 fen.