According to the news from Zhitong Finance APP, Yuju Holdings (01948) released its interim results for the six months ended June 30, 2024, and the group achieved a profit of 3.867 billion yuan (unit same) , a year-on-year increase of 7.1%. The profit attributable to owners of the company for the period was 43.4 million yuan, a year-on-year increase of 3.7%; basic earnings per share was 0.07 yuan.

During the reporting period, the group's short video marketing business grew steadily. At the same time, the company's live e-commerce development has progressed in an orderly manner. With the commercialization of Tiktok, a short video platform overseas, the company's live e-commerce operation solutions and full-chain self-operated e-commerce models have successfully expanded to the North American market.

Short video marketing services are an important part of the group. The company continuously improves marketing effectiveness through innovative technologies. In the first half of 2024, the company maintains close cooperation with 20 media outlets, using diverse cross-media marketing resources to provide comprehensive and efficient marketing solutions for clients. The company has observed positive impacts of economic growth on the consumer market, and at the same time, technological upgrades meet the rational consumption and personalized demands of consumers. In the first half of 2024, the company focuses on strengthening AI technology cooperation with the media, especially in the field of generative artificial intelligence content tools (AIGC). The application of these tools greatly improves the efficiency of content creation. Taking digital humans as an example, during the peak period of the "618" e-commerce promotion in 2024, the company used its self-built digital human library to serve clients in the e-commerce industry. The average cost of a single material exceeded ten thousand yuan, which proved the effective use of AIGC technology in the field of digital humans, significantly improving the efficiency of generating high-quality materials and reducing operating costs.