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Newegg Commerce H1 Average Order Value $401 Compared To $390 YoY; Active Customers Totaled ~1.1M As Of June 30, 2024, Down From 1.3M YoY

Benzinga ·  Aug 29 13:32

2024 First Half Operational Metrics

  • Average order value was $401 for the six months ended June 30, 2024, compared to $390 for same period in prior year.
  • Active customers, defined as unique customer IDs with at least one item purchased on Newegg platforms in the past 6 months, totaled approximately 1.1 million as of June 30, 2024, a decrease from 1.3 million for the same period in the prior year.
  • Repeat purchase rate, which is the percentage of active customers who made at least two purchases on Newegg platforms during the past 6 months, was 23.0% as of June 30, 2024, compared to 27.9% for the same period in the prior year.
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