Grocery Shoppers Turn to House Brands as Food Prices Rise
Grocery Shoppers Turn to House Brands as Food Prices Rise
Nine in 10 shoppers have bought house brands in the last 12 months.
在過去的12個月中，十分之九的購物者購買了自有品牌。
Grocery shoppers are increasingly turning to house brands as they feel the effects of rising food prices, NielsenIQ reported.
NielsenIQ報告稱，由於感受到食品價格上漲的影響，雜貨店購物者越來越多地轉向自有品牌。
The NielsenIQ report revealed that 95% of Singaporean shoppers have bought house brands in the last 12 months.
NielsenIQ報告顯示，在過去的12個月中，有95％的新加坡購物者購買了自有品牌。
Moreover, 33% are buying more house brand products today, compared to 27% in 2021.
此外，今天有33％的人購買了更多的自有品牌產品，而2021年的這一比例爲27％。
For those who buy house brands, 49% purchase paper products most frequently, followed by 40% who buy household items.
對於那些購買自有品牌的人來說，49％的人最常購買紙製品，其次是40％的人購買家居用品。
The primary reason why Singaporeans choose house brands is their lower cost compared to name brands (63%). Others (48%) find them good value for money.
新加坡人選擇自有品牌的主要原因是與名牌相比，它們的成本較低（63％）。其他人（48％）認爲它們物有所值。
Singaporeans are also visiting more than one grocery store (75%) to look for products that offer them the best prices.
新加坡人還光顧不止一家雜貨店（75%），尋找能爲他們提供最優惠價格的產品。
Singaporean consumers visited an average of 2.9 stores in four weeks, compared to 2.7 stores in 2022.
新加坡消費者在四周內平均訪問了2.9家門店，而2022年爲2.7家門店。
Some shoppers have broadened their purchasing habits beyond groceries, using an average of 5.1 different channels—including e-commerce and in-store options—over four weeks. This represents a 42% increase from 2019, when the average was 3.6 channels.
一些購物者在四周內平均使用了5.1種不同的渠道，包括電子商務和店內選項，將他們的購買習慣擴展到了雜貨以外。這比2019年增長了42％，當時的平均水平爲3.6個頻道。
Online channels are the preferred retail choice in Asia, with 66% of respondents making online purchases over four weeks, followed by hypermarkets (24%) and convenience stores (6%).
在線渠道是亞洲的首選零售選擇，66％的受訪者在四周內進行在線購物，其次是大賣場（24％）和便利店（6％）。
譯文內容由第三人軟體翻譯。