MODENAS Rebrands With Fresh Logo As It Targets International Markets
MODENAS Rebrands With Fresh Logo As It Targets International Markets
Alongside the rebranding, MODENAS introduced an upgraded version of its MODENAS KRISS 110, now compliant with Euro 4 emissions standards. Group chief executive officer Roslan Roskan highlighted that the updated model generates cleaner emissions, contributing to improved air quality and supporting global efforts to combat climate change. "Looking ahead, we plan to launch more Euro 4-compliant models and electric motorcycles, reinforcing our commitment to providing safer, more robust, and environmentally friendly transportation options both in Malaysia and on the international stage," Roslan added.Motosikal dan Enjin Nasional Sdn Bhd (MODENAS), a subsidiary of DRB-HICOM Bhd, unveiled a new logo and brand identity today, signalling a strategic shift as the company seeks to strengthen its global footprint. The launch event, which took place at JioSpace in Petaling Jaya, introduced a modern design for the iconic "M" symbol, featuring fresh grey and platinum colour variants alongside the traditional blue and white.
Motosikal dan Enjin Nasional Sdn Bhd（MODENAS），DRb-HICOm Bhd的子公司，今天推出了新的標識和品牌形象，標誌着公司尋求加強全球影響力的戰略轉變。在八打靈再也的JioSpace舉行的發佈活動介紹了標誌性「M」標誌的現代設計，其中包括與傳統的藍色和白色一起的新灰色和鉑金色變體。
Speaking at the event, Tan Sri Syed Faisal Albar, group managing director of DRB-HICOM Bhd and chairman of MODENAS Malaysia, emphasised that while MODENAS has established a strong foundation in Malaysia, the company is now focusing on expanding its presence internationally. He noted that MODENAS has already started exporting to China, Thailand, and the Middle East. Additionally, the company's plant in Gurun, Kedah, received approval last year from the China Quality Certification Center, enabling the Kawasaki ZX-6R sports bike to be distributed throughout China.
在活動上發言的DRb-HICOm Bhd集團董事經理兼MODENAS Malaysia董事長Tan Sri Syed Faisal Albar強調，儘管MODENAS在馬來西亞建立了堅實基礎，但公司現在正在專注於擴大其國際存在。他指出，MODENAS已經開始向中國、泰國和中東出口產品。此外，該公司在吉蘭丹州古侖的工廠去年獲得了中國質量認證中心的批准，使川崎ZX-6R體育摩托車能夠在中國全境銷售。
Syed Faisal highlighted that the rebranding represents more than just a logo change, but rather, a reflection of MODENAS' evolution and progress. "The new logo embodies our DNA with a contemporary design that signifies renewed energy and the values of confidence, trust, loyalty, and intelligence," he explained. He also mentioned that the company is preparing to enter additional international markets and believes this positive momentum makes it the ideal time to refresh the MODENAS brand.
賽義德·費薩爾強調，重新品牌不僅僅意味着標識的變化，而是MODENAS演變和進步的體現。「新標誌體現了我們的基因，具有現代設計，象徵着新的能量和信任、忠誠、智慧的價值觀，」他解釋道。他還提到公司正在準備進入更多的國際市場，相信這種積極勢頭使之成爲刷新MODENAS品牌的理想時機。
Alongside the rebranding, MODENAS introduced an upgraded version of its MODENAS KRISS 110, now compliant with Euro 4 emissions standards. Group chief executive officer Roslan Roskan highlighted that the updated model generates cleaner emissions, contributing to improved air quality and supporting global efforts to combat climate change. "Looking ahead, we plan to launch more Euro 4-compliant models and electric motorcycles, reinforcing our commitment to providing safer, more robust, and environmentally friendly transportation options both in Malaysia and on the international stage," Roslan added.
除了重新品牌，MODENAS還推出了符合歐4排放標準的升級版MODENAS KRISS 110。集團首席執行官Roslan Roskan強調，這款升級版車型產生更清潔的排放，有助於改善空氣質量，並支持全球應對氣候變化的努力。「展望未來，我們計劃推出更多符合歐4標準的車型和電動摩托車，強化我們爲馬來西亞乃至國際舞臺提供更安全、更健壯、更環保的運輸期權的承諾，」Roslan補充道。
譯文內容由第三人軟體翻譯。
