Beyoncé Partners With LVHM's Moët Hennessy To Launch Luxury Whiskey Brand In Honor Of Her Great Grandfather
Beyoncé Partners With LVHM's Moët Hennessy To Launch Luxury Whiskey Brand In Honor Of Her Great Grandfather
The whiskey, which is produced and bottled in Houston, Beyoncé's birthplace, is the first spirit brand Moët Hennessy has fully developed in the U.S. Music icon Beyoncé Knowles-Carter is making her debut in the luxury spirits market with the launch of a new whiskey brand, SirDavis, in collaboration with LVMH-Moet Hennessy Louis Vuitton (OTC:LVMHF) (OTC:LVMUY).
音樂偶像碧昂絲·諾爾斯-卡特與LVMH集團合作，推出她的新威士忌品牌SirDavis，進軍奢侈烈酒市場（股票代碼：LVMHF，股票代碼：LVMUY）。
What Happened: Beyoncé is the latest celebrity to use their influence to endorse high-end liquor brands. She named SirDavis in honor of her great-grandfather, Davis Hogue, a farmer who concealed whiskey bottles during the Prohibition era in the South.
發生了什麼：碧昂絲是最新一個利用他們的影響力來代言高端烈酒品牌的名人。她以曾在禁酒時代南方藏着威士忌瓶的祖父戴維斯·霍格（Davis Hogue）之名給SirDavis命名。
"Discovering that my great-grandfather was a moonshine man made me feel like my love for whiskey was destined," Beyoncé stated on Tuesday. "SirDavis allows me to honor him, creating a new shared legacy."
「發現我曾曾祖父是個私酒人讓我覺得我對威士忌的喜愛是註定的，」碧昂絲在週二說道。「SirDavis讓我能夠紀念他，創造一個新的共享傳承。」
The whiskey, which is produced and bottled in Houston, Beyoncé's birthplace, is the first spirit brand Moët Hennessy has fully developed in the U.S.
這款威士忌是在碧昂絲的出生地休斯頓生產和裝瓶的，也是Moët Hennessy在美國完全開發的第一款烈酒品牌。
Composed of 51% rye and 49% malted barley, the whiskey is aged in sherry casks, resulting in a "bold sophistication" profile.
該威士忌由51％的黑麥和49％的麥芽大麥釀造，陳放在雪莉桶中，呈現出「大膽典雅」的特點。
SirDavis, priced at $89 per bottle, will hit the shelves in September. It is available for pre-order via the company's official website.
售價每瓶89美元的SirDavis將於九月上市。可以通過該公司官方網站進行預訂。
Why It Matters: Beyoncé's venture into the spirits industry comes on the heels of her recent political involvement.
爲什麼它重要：碧昂絲進軍烈酒行業時正值她最近的政治參與之後。
Earlier this month, it was reported that the singer pledged a $4 million donation to Vice President Kamala Harris's presidential campaign against former President Donald Trump.
據報道，本月早些時候有消息稱，這位歌手向副總統賀錦麗的總統競選捐贈了400萬美元，以對抗前總統唐納德·特朗普。
Harris has been using a Beyoncé song in her campaign, and the artist's endorsement and fundraising appearance could be imminent.
賀錦麗在競選活動中使用了一首碧昂斯的歌曲，而這位藝術家的認可和籌款出現可能是即將到來的。
- Trump Vs Harris: New Polls Indicate A Shift In The Political Landscape And This Candidate Is Taking The Lead
- 特朗普對賀錦麗：新的民意調查顯示政治格局發生了變化，而這位候選人正在領先。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明：本內容部分使用人工智能工具生成，並經Benzinga編輯審核發佈。
Photo courtesy: Shutterstock
圖片來源：shutterstock
譯文內容由第三人軟體翻譯。
