According to the Google Store official website, the US technology giant Google will hold a press conference at 10am Pacific Time on August 13th (5 hours after the publication of this article).

According to the official website, Google will announce more details of the smart phone "Pixel 9 Pro" at the conference and wrote" ready to usher in a new era of smart phones". Last month's video hinted that artificial intelligence (AI) and Gemini will be important components of the device.

The official website shows that in addition to Pixel 9 Pro Fold, there is also a foldable phone "Pixel 9 Pro Fold", and the conference may also release a smart watch "Pixel Watch 3". Last year, Google showcased Pixel 8, Pixel Watch 2, and Google Assistant.

It is worth mentioning that Google generally holds hardware conferences in October each year. This advance to August may be to seize the opportunity to release a new smart phone with AI function before the iPhone and attract people's attention during the usually calm period in the industry.

Analyst Mandeep Singh said:" This is the first time I felt that Alphabet valued hardware and smart phone business so much. This reflects Rick Osterloh's leadership and everything he has done." Osterloh is the senior vice president of Google's platform and devices and former president of Motorola.

On the Pixel phone series, Google has invested heavily, including designing its own chips, sponsoring the NBA playoffs, and providing devices to superstars. However, it still lags behind Apple in the high-end market and is not as good as brands such as Samsung in Android machines.

Google Android business president Sameer Samat told the media that under Osterloh's leadership, his team will promote Google's AI from the laboratory to Android partners, "This allows us to bring some AI innovations into the ecosystem faster, Speed up our AI efforts and improve the consumer experience."

Recently, due to the cooling of the AI boom, coupled with concerns about the US recession, particularly technology investors are increasingly worried that Google's huge expenditure on AI may not have any effect, and Alphabet's stock price has fallen 15% from the high point in mid-July.

Tim Ghriskey, senior investment portfolio strategist at Ingalls & Snyder LLC, said:" We hope to get some reliable information about Google's AI products to help reverse the recent trend of decline. Investors hearing such news will be a little more optimistic and may help boost the stock price."

Analysts predict that Google will showcase some device-side AI products at the conference, which will be powered by its self-developed large model Gemini. Singh wrote:" Apple Intelligence's delayed launch highlights Google's advantage in having large language models."

Editor/Lambor