Kuala Lumpur-based Xamble Group Limited, a leading platform of influencer-centric digital marketing solutions and the holding company of Nuffnang Sdn Bhd, has announced the appointment of Jason Thoe as the company's Chief Executive Officer effective from September 2024.

Thoe, a seasoned executive across digital businesses, brings to Xamble a wealth of commercial leadership experience together, the company said in a statement.

It added that he has a proven track record of undertaking transformational change of Southeast Asian digital marketplace businesses for sustained growth and profitability, making him the ideal candidate to lead Xamble into its next phase of growth and innovation.

Xamble Executive Chairman Ganesh Kumar Bangah said that Thoe's involvement would be invaluable as "the Xamble-Nuffnang group continue our strategy of growing and strengthening our creator base in existing and new markets across Southeast Asia and beyond."

Currently, Thoe serves as Chief Operating Officer at Frontier Digital Ventures Ltd (FDV).

Prior to FDV, Thoe held the position of General Manager for Malaysia at formerly ASX-listed iCarAsia Ltd and was instrumental in building a strong platform for expansion which set iCarAsia on the path for exponential growth. During his tenure, he achieved significant highs in site traffic, customer engagement, and 71% year-on-year revenue growth for the Malaysian division, culminating in the division's first profitable quarter and a 41% year-on-year improvement in EBITDA margins.

Thoe has also held various leadership positions in management marketing, and sales at prominent digital, technology, and consulting firms, including PropertyGuru and Malaysian-listed Cuscapi Berhad.

Thoe said: "I am excited to join Xamble at this pivotal moment in its growth journey. I look forward to collaborating closely with the talented team to build upon the Company's strong foundations and deliver successful financial outcomes as the Company continues to accelerate the growth of its unique influencer platform. With confidence, I believe we will fully capitalise on the vast growth opportunities ahead and create exceptional value for Xamble's communities, customers, and shareholders."