Do Salesforce's (NYSE:CRM) Earnings Warrant Your Attention?
Do Salesforce's (NYSE:CRM) Earnings Warrant Your Attention?
For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to investors, even if it currently lacks a track record of revenue and profit. Unfortunately, these high risk investments often have little probability of ever paying off, and many investors pay a price to learn their lesson. Loss making companies can act like a sponge for capital - so investors should be cautious that they're not throwing good money after bad.
對於初學者來說，買一個向投資者講述好故事的公司似乎是一個好主意（也是一個令人興奮的前景），即使它目前缺少營業收入和利潤的記錄。不幸的是，這些高風險投資往往很少有可能產生回報，許多投資者付出代價來學習他們的教訓。虧損的公司可以像吸取資本的海綿一樣 - 所以投資者應謹慎，不要把好錢投進去。
So if this idea of high risk and high reward doesn't suit, you might be more interested in profitable, growing companies, like Salesforce (NYSE:CRM). Even if this company is fairly valued by the market, investors would agree that generating consistent profits will continue to provide Salesforce with the means to add long-term value to shareholders.
如果高風險和高回報的理念不適合您，您可能更感興趣的是盈利、增長的公司，如Salesforce（紐交所：CRM）。即使這家公司在市場上被合理地價值化，投資者也會同意，持續產生利潤將繼續爲Salesforce提供將長期價值增加到股東中的手段。
Salesforce's Earnings Per Share Are Growing
Salesforce的每股收益正在增長。
Generally, companies experiencing growth in earnings per share (EPS) should see similar trends in share price. That makes EPS growth an attractive quality for any company. Salesforce managed to grow EPS by 5.1% per year, over three years. This may not be setting the world alight, but it does show that EPS is on the upwards trend.
一般來說，每股收益（EPS）增長的公司應該看到類似的股價趨勢。這使得EPS增長對於任何公司來說都是一種有吸引力的品質。Salesforce在過去三年中每年EPS增長了5.1%。這可能不會引起轟動，但確實表明EPS正在上升趨勢。
Top-line growth is a great indicator that growth is sustainable, and combined with a high earnings before interest and taxation (EBIT) margin, it's a great way for a company to maintain a competitive advantage in the market. The music to the ears of Salesforce shareholders is that EBIT margins have grown from 9.2% to 18% in the last 12 months and revenues are on an upwards trend as well. Both of which are great metrics to check off for potential growth.
頂線增長是增長可持續性的一個很好的指標，並且結合較高的利潤和稅前利潤（EBIT）率，它是公司在市場上保持競爭優勢的好方法。對於Salesforce股東而言，好消息是EBIt毛利率從過去12個月的9.2%增長到18%，收入也呈上升趨勢。這兩者都是潛在增長的很好指標。
You can take a look at the company's revenue and earnings growth trend, in the chart below. Click on the chart to see the exact numbers.
您可以查看下面的圖表，以查看公司的收入和利潤增長趨勢。單擊圖表可查看確切數字。
The trick, as an investor, is to find companies that are going to perform well in the future, not just in the past. While crystal balls don't exist, you can check our visualization of consensus analyst forecasts for Salesforce's future EPS 100% free.
作爲投資者，要做的關鍵是找到未來表現良好的公司，而不僅僅是過去表現良好的公司。雖然沒有水晶球，但您可以檢查我們對Salesforce未來EPS的共識分析師預測的可視化圖表，這是100%免費的。
Are Salesforce Insiders Aligned With All Shareholders?
Salesforce內部人的動向是否與所有股東一致？
Owing to the size of Salesforce, we wouldn't expect insiders to hold a significant proportion of the company. But thanks to their investment in the company, it's pleasing to see that there are still incentives to align their actions with the shareholders. Indeed, they have a considerable amount of wealth invested in it, currently valued at US$6.8b. Holders should find this level of insider commitment quite encouraging, since it would ensure that the leaders of the company would also experience their success, or failure, with the stock.
由於Salesforce的規模，我們不希望內部人士持有公司的大部分股份。但由於他們對公司的投資，令人高興的是，仍然有激勵措施使他們的行動與股東保持一致。實際上，他們在公司中投資了相當大的財富，目前價值68億美元。持有人應該發現這種內部承諾水平相當鼓舞人心，因爲它將確保公司的領導者與股票的成功或失敗經歷相伴而行。
Should You Add Salesforce To Your Watchlist?
你應該把Salesforce加入自選嗎？
As previously touched on, Salesforce is a growing business, which is encouraging. If that's not enough on its own, there is also the rather notable levels of insider ownership. The combination definitely favoured by investors so consider keeping the company on a watchlist. You should always think about risks though. Case in point, we've spotted 1 warning sign for Salesforce you should be aware of.
如之前所提到的，Salesforce是一個不斷在成長的業務，這是鼓舞人心的。如果這還不足夠，還有相當明顯的內部所有權水平。這種組合肯定會受到投資者的青睞，因此考慮將該公司列入監視列表。但你應該始終考慮風險。事實證明，我們已經發現了一個關於Salesforce的警告信號，你應該注意。
Although Salesforce certainly looks good, it may appeal to more investors if insiders were buying up shares. If you like to see companies with more skin in the game, then check out this handpicked selection of companies that not only boast of strong growth but have strong insider backing.
雖然Salesforce看起來不錯，但如果內部人員購買了股票，則可能會吸引更多的投資者。如果您喜歡看到內部人員持有更多股票的公司，則可以查看此精選公司的選擇，這些公司不僅擁有強勁的增長，而且擁有強大的內部支持。
Please note the insider transactions discussed in this article refer to reportable transactions in the relevant jurisdiction.
請注意，本文討論的內部交易是指在相關司法管轄區中報告的交易。
Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
對本文有任何反饋？對內容有任何疑慮？請直接與我們聯繫。或者，發送電子郵件至editorial-team@simplywallst.com。
這篇文章是Simply Wall St的一般性文章。我們根據歷史數據和分析師預測提供評論，只使用公正的方法論，我們的文章並不意味着提供任何金融建議。文章不構成買賣任何股票的建議，也不考慮您的目標或您的財務狀況。我們的目標是帶給您基本數據驅動的長期關注分析。請注意，我們的分析可能不考慮最新的價格敏感公司公告或定性材料。Simply Wall St沒有任何股票頭寸。
Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com
對本文有任何反饋？對內容有任何疑慮？請直接與我們聯繫。或者，發送電子郵件至editorial-team@simplywallst.com。
譯文內容由第三人軟體翻譯。