Steve Jobs Once Consulted Bernard Arnault When Apple Was Opening Its First Retail Store: French Luxury Tycoon Says 'It Proved To Be A Fantastic Success. When At The Time Many Of His Competitors...Saying It Would Never Work.'
Steve Jobs Once Consulted Bernard Arnault When Apple Was Opening Its First Retail Store: French Luxury Tycoon Says 'It Proved To Be A Fantastic Success. When At The Time Many Of His Competitors...Saying It Would Never Work.'
French luxury mogul Bernard Arnault on Friday disclosed that the late Steve Jobs had once sought his counsel on the retail strategy for Apple (NASDAQ:AAPL), despite skepticism from industry rivals.
法國奢侈品大亨伯納德·阿爾諾週五透露，即使受到行業競爭對手的懷疑，已故的史蒂夫·喬布斯曾向他諮詢過蘋果（納斯達克：AAPL）的銷售策略。
What Happened: While appearing on CNBC, Arnault reminisced about a conversation with Jobs when Apple was considering the launch of its first retail store. The late Apple co-founder intrigued by Arnault's success with the luxury brand Vuitton, sought his views on the venture.
何起之由：在CNBC上露面時，阿諾對與喬布斯的一次對話回憶起來，當時蘋果正在考慮推出其第一家零售店。阿諾感到驚訝的是，已故的蘋果聯合創始人對盧克斯頓奢侈品牌的勝利感到着迷，並就該風險企業發表了自己的觀點。
Arnault said that he suggested Jobs inaugurate the first Apple store at a prime location, hinting at emulating Vuitton's strategy. The first Apple store was launched in Tokyo, directly across a Vuitton outlet on Ginza, and it turned out to be a massive success.
阿諾表示，他建議喬布斯在一個主要位置開設第一家蘋果店，暗示要效仿盧蘇的策略。第一家蘋果店在東京開業，直接位於銀座的一個路易威登門店的對面，結果證明是個巨大的成功。
Arnault said that Michael Dell, the founder of Dell Technologies, had expressed reservations about Apple's direct retail strategy. "It proved to be a fantastic success. When, at the time, many of his competitors, I remember Dell, for instance, saying it would never work, these direct shops," he stated.
阿諾說，戴爾技術公司的創始人邁克爾·戴爾對蘋果的直銷策略表示了顧慮。他說：“這證明了它是一個美妙的成功。當時，我的許多競爭對手都這麼說，我記得，例如戴爾曾經說過這永遠不會起作用，但這些直銷店到底是如何成功的呢？”
During their interaction, Jobs also acknowledged the durability of Arnault's products, contrasting it with the unpredictability of the tech industry's success over time.
在他們的互動過程中，喬布斯還承認阿諾的產品耐用性，與科技行業難以預測的成功情況形成對比。
"He was very smart, obviously, and very creative also. But he told me, 'You know, I like your products. And you have an advantage on me.' I said, 'Well, which one?' 'I don't know if my iPod will still be successful in 10 years. But what I know is your Dom Perignon will be sold in a century,'" Arnault said.
“他顯然非常聰明，也非常有創意。但他告訴我，‘你知道，我喜歡你的產品。而你比我有一個優勢。’我說，‘哪一個？’‘我不知道我的iPod在10年後是否仍然會成功。但我知道你的Dom Perignon會在一世紀內被銷售出去，’”阿諾說。
.@LVMH Chairman and CEO Bernard Arnault on speaking with Steve Jobs when Apple was thinking about opening its first retail store:
— Squawk Box (@SquawkCNBC) July 26, 2024
"It proved to be a fantastic success. When at the time many of his competitors, I remember [Michael] Dell for instance, saying it would never work." pic.twitter.com/Ex3ypFMmzq
@LVMH董事長兼首席執行官貝爾納·阿諾講述與史蒂夫·喬布斯交談，當時蘋果正在考慮開設其第一家零售店：
——Squawk Box (@SquawkCNBC) 2024年7月26日
“這證明了它是一個美妙的成功。當時我的許多競爭對手都這麼說，我記得[邁克爾]戴爾曾經說過這永遠不會起作用。” pic.twitter.com/Ex3ypFMmzq
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Why It Matters: Bernard Arnault's advice to Steve Jobs came from his extensive experience in the luxury retail sector. His success with Vuitton is a testament to his understanding of the retail landscape.
爲何重要：貝納德·阿諾對史蒂夫·喬布斯的建議來自他在奢侈品零售行業的豐富經驗。他在盧蘇展現的成就證明了他對零售格局的了解。
The French luxury mogul currently has a net worth of $188 billion, making him the third wealthiest individual in the world, according to the Bloomberg Billionaire Index. However, Arnault's fortune has seen a significant drop recently.
這位法國奢侈品大亨目前的淨資產爲1880億美元，是世界上第三富有的個人，根據彭博億萬富翁指數。但阿諾的財富最近有了顯着下降。
Earlier this week, it was reported that nearly half of Arnault's wealth is tied to his stake in LVMH-Moët Hennessy Louis Vuitton, which saw a nearly 5% decline in over-the-counter shares after earnings fell short of expectations.
本週早些時候，有報道稱阿諾的近一半財富與他在盧威登- 毛埃斯·亨尼西·路易威登的股份相關，由於業績不及預期，該股份經歷了近5%的下跌。
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