On July 25, 2023, ASPACE Hong Kong satellite manufacturing center, a subsidiary of Interstellar Aerospace Technology (01725.HK), was officially opened. According to China Central Television news, ASPACE Hong Kong satellite manufacturing center is the first satellite manufacturing center in Hong Kong and also one of the largest satellite intelligent manufacturing factories in the world.
The completion of ASPACE Hong Kong satellite manufacturing center means that Interstellar Aerospace Technology has grasped the key lifeline of satellite industry development--production capacity. Today, Interstellar Aerospace Technology announced the price of its first batch of optical satellites for sale and is now globally available.
According to official website news, Interstellar Aerospace Technology has sold a total of six commercial satellites, with resolutions ranging from 0.5m to 5m and prices between 0.035 million and 0.99 million US dollars. This means that it costs less than 0.3 million yuan to own an optical satellite with a resolution of 5m. Even the optical satellite with the highest resolution of 0.5m is less than one-tenth of the international market price. Such a low stock price naturally attracts widespread attention and heated discussions from all walks of life.
In fact, this is not the first time that commercial satellites have been sold to the public. As early as last year, the first batch of domestically produced commercial satellites went on sale on Taobao. It is understood that three commercial satellites were launched, with prices starting from 2 million yuan after discount. Compared with these, Interstellar Aerospace Technology's satellite is considered to be "breaking bones".
So what does Interstellar Aerospace Technology intend to do by adopting a low-price strategy at this time?
In my opinion, this is a wise move made by Interstellar Aerospace Technology based on its deep understanding of the market and its ability to act in accordance with the trend.
Firstly, Interstellar Aerospace Technology can attract more potential global customers, especially small and medium-sized enterprises and emerging markets that are sensitive to costs, through its highly competitive pricing strategy. This strategy helps the company quickly expand its customer base and achieve its goal of increasing market share. In the satellite service market, customer trust and dependence are the key to the company's long-term development, and a low-price strategy can be the first step in attracting customers.
In addition, this can also help Interstellar Aerospace Technology quickly increase its brand awareness. In the initial stage of the market, consumers have a low awareness of new brands, and a low-price strategy can attract public attention, thereby increasing the visibility of the brand. As brand awareness increases, the company can gradually establish market trust, laying the foundation for future product upgrades and price adjustments.
However, low price is not the only weapon for Interstellar Aerospace Technology. Understanding and meeting customer needs is the real core competitiveness of a company.
Based on pricing advantages, helping the company to obtain more customers, the company can also collect personalized needs and data from more customers. These accumulated data and experiences can forge the basic weapons of development, helping the company to better provide customized solutions and become the confidence of Interstellar Aerospace Technology's deep commercial satellite track.
With the continuous expansion of its customer base, the company can effectively form scale effects. The growth of scale not only reduces unit costs, but also gives the company more bargaining power in supply chain management, production efficiency, and market negotiations. This scale effect further consolidates the company's position in the market.
It can be seen that Interstellar Aerospace Technology, armed with the weapon of low price, can effectively activate its commercialization chain, not only winning the market for the company, but more importantly, bringing long-term value growth to the company. This is the so-called "one child falls, and the whole tray is activated." effect.
It is foreseeable that with the smooth mass production of more types of satellites at ASPACE Hong Kong Satellite Manufacturing Center, Interstellar Aerospace Technology's commercial high light moment is coming.
Conclusion:
Looking back at Interstellar Aerospace Technology's development since its establishment, we have witnessed the rise of a private commercial satellite manufacturer from scratch. From the beginning, the company was almost started from scratch, to the establishment of ASPACE Hong Kong Satellite Manufacturing Center, and then to the listing of various types of satellites on the market today. As various countries invest heavily in space exploration, the satellite market is experiencing exponential growth, and Interstellar Aerospace Technology is expected to reap the rewards of its commercialization path, which has already been successfully tested.
More importantly, Aerospace hi-tech holding group has not only sounded the horn for commercializing private satellite enterprises, but also provided valuable practical experience for low-cost and high-efficiency large-scale production of global satellite industry. For Aerospace hi-tech holding group, it may be just a small step towards commercialization, but for China's space commercial field and even the global private aerospace field, it may have taken a big step forward.