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Google's Cookie Monster: Why The Tech Giant's U-Turn Is Making Waves In Ad Industry

Google's Cookie Monster: Why The Tech Giant's U-Turn Is Making Waves In Ad Industry

谷歌的Cookie Monster:爲什麼這家科技巨頭的回歸在廣告行業引起轟動
Benzinga ·  07/23 23:46
At Alphabet Inc (NASDAQ:GOOG), C is still for cookies.
Alphabet Inc(NASDAQ:GOOG)中,C仍表示cookie。
The parent company for Google has stirred up the digital advertising world with its unexpected decision to keep third-party cookies in its Chrome browser.
Google的母公司以不期而至的決定,在其Chrome瀏覽器中保留第三方cookie,攪動了數字廣告界。
After years of promising to phase out these tracking tools, the tech giant has decided to reverse its course, causing ripples throughout the industry.
經過多年承諾逐步淘汰這些跟蹤工具,這家科技巨頭決定扭轉局面,引起了行業的波瀾。
Analysts and insiders have been quick to weigh in on the implications of this surprising move, which has left many ad-tech players relieved and some a bit wary.
分析師和內部人士已很快地對這個出人意料的舉動的影響進行權衡,這讓許多廣告技術玩家感到寬慰,有些則有些擔心。
The U-Turn Everyone Saw Coming
所有人都看到了這個U型轉彎
Google retains cookies after numerous delays...
Google...

譯文內容由第三人軟體翻譯。


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