Billionaire Richard Branson Once Tried Taking On Coca-Cola, Which Turned Out To Be His 'Most Notable Failure:' He Says It Taught Him That People 'Quite Like The Underdog'
Billionaire Richard Branson Once Tried Taking On Coca-Cola, Which Turned Out To Be His 'Most Notable Failure:' He Says It Taught Him That People 'Quite Like The Underdog'
Billionaire entrepreneur Richard Branson disclosed his most significant business failure- Virgin Cola– and the crucial lesson it imparted in a recent podcast.
億萬富翁企業家理查德·布蘭森在最近的一期播客節目中透露了他最重要的業務失敗——維珍可樂（Virgin Cola），以及它傳授的關鍵經驗。
What Happened: Branson, the founder of the Virgin Group, revealed on the 'Work-Life With Adam Grant' podcast that the failure of Virgin Cola, a soda launched by his company in 1994, taught him a valuable lesson. Despite initial success in the U.K., the product failed to maintain its position, particularly in the U.S. market, leading to its eventual closure.
發生了什麼：維珍集團創始人布蘭森在“與亞當·格蘭特共度工作與生活”播客節目中透露，公司在1994年推出的蘇打水——維珍可樂在英國初始獲得了成功，但未能在美國市場上保持地位，最終導致了它的倒閉。
Branson shared that the failure of Virgin Cola, which was intended to challenge industry giants Coca-Cola (NYSE:KO) and Pepsi (NASDAQ:PEP), taught him the importance of seeing oneself as an underdog.
布蘭森分享，維珍可樂的失敗，旨在挑戰業界巨頭可口可樂（NYSE: KO）和百事可樂（NASDAQ: PEP），教會了他將自己看作是一個弱勢群體的重要性。
"People quite like the underdog," he said. "You don't always want to be the smarta** that is successful." The key point, he said, is trying again after a failure.
他說：“人們非常喜歡弱者。你不總是想成爲成功的聰明人。”他說，關鍵是失敗後再次嘗試。
"It was a lot of fun, it didn't do the brand any harm, it taught us some lessons. I think the main lesson was if you are going to take on a giant, make sure you are much better than them," the billionaire added on the podcast published on Thursday.
“這是非常有趣的，它並沒有給品牌帶來任何損害，但教給了我們一些經驗教訓。我認爲主要的教訓是，如果你要挑戰巨人，一定要比他們更強大，”億萬富翁在週四的播客節目中補充說。
Why It Matters: Branson's Virgin Group controls over 400 companies in various fields including music, aircraft, and space travel. His popular companies include the Virgin Atlantic Airlines and space tourism company Virgin Galactic.
爲什麼重要：布蘭森的維珍集團控制着超過400家不同業務領域的公司，包括音樂、飛機和太空旅遊等。他的主流幣公司包括維珍大西洋航空公司和太空旅遊公司維珍銀河。
However, a few of his business ventures have also failed including Virgin Cola and Virgin Cars. Branson's rocket company Virgin Orbit went bankrupt last year despite going public in 2021 with a $4 billion valuation.
然而，他的一些業務嘗試也失敗了，包括維珍可樂和維珍汽車。儘管Virgin Orbit在2021年以40億美元的估值上市，但去年破產了。
According to Forbes, Branson has a net worth of $2.6 billion.
據福布斯報道，布蘭森的淨資產爲26億美元。
Check out more of Benzinga's Future Of Mobility coverage by following this link.
通過以下鏈接查看更多財經新聞《Benzinga智庫：移動出行未來》
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譯文內容由第三人軟體翻譯。