Fashion Retailer Pacsun Launches "Better in Baggy" Fall Campaign
Fashion Retailer Pacsun Launches "Better in Baggy" Fall Campaign
Campaign features trending Denim styles and an Interactive Pinterest activation in Pacsun stores nationwide
在Pacsun的全國店鋪中，校園活動特色是最新潮的牛仔布風格和交互式Pinterest活動。
LOS ANGELES, July 18, 2024 /PRNewswire/ -- To kick off the Back to School season, Pacsun introduces its Fall campaign, "Better in Baggy," showcasing the brand's latest denim styles through the eyes of The Pacsun Collective. Documented by members of the brand's consumer community, the campaign captures a stylish young group of friends' journey from the buzzing streets of New York City to the peaceful landscapes of upstate New York, highlighting Pacsun's newest sought after baggy denim fits.
加州洛杉磯，2024年7月18日 / PRNewswire / - 爲迎接返校季，Pacsun推出了其“Better in Baggy”秋季宣傳活動，展示了品牌最新的牛仔風格，通過品牌消費者社區的成員記錄，記錄了一群時尚年輕朋友從紐約市繁華的街道到紐約州上部寧靜的風景中進行的旅程，突出了Pacsun最新的鬆垮牛仔布款式。
The Pacsun Collective fosters a deep connection between the brand and its youth community through co-creation. With a year-round submission process available on Pacsun's website, the Fall campaign features models sourced from the Collective.
Pacsun Collective通過合作創作，在品牌和年輕社區之間建立了深厚的聯繫。通過Pacsun網站提供全年提交流程，秋季宣傳活動從Pacsun Collective中選擇了模特。
"Our Fall campaign is a celebration of self-expression and individuality. This season, we're introducing a larger collection of novelty embellished denim, due to overwhelming demand for those styles from our community. These pieces are designed to empower our customers to express themselves through style, especially as they head back to school," said Addie Rintel, Vice President Women's Merchandising & Design at Pacsun. "It's also really inspiring to see how The Pacsun Collective brought this creative vision to life."
我們的秋季宣傳活動是自我表達和個性的慶祝。本季度，我們推出了更多的小衆裝飾牛仔布，這類風格在我們的社區中需求極高。這些款式旨在鼓勵我們的客戶通過風格來表達自己，特別是在他們回到校園的時候，”Pacsun的女裝商品和設計副總裁Addie Rintel說。“看到Pacsun Collective如何將這個創意願景變爲現實真是激勵人心。”
"Denim is the cornerstone of the Pacsun brand," said Richard Cox, Vice President of Men's Merchandising and Global Partnerships at Pacsun. "The shift towards baggy and loose-fits shows a movement towards comfort and individuality in fashion. We're not just launching a campaign, we're creating styles and moments for our customers and connecting them to our brand in meaningful ways that they can relate to."
“牛仔布是Pacsun品牌的基石，”Richard Cox，Pacsun的男裝商品和全球合作伙伴關係副總裁說。“向鬆垮鬆脫的轉變顯示了時尚中對舒適和個性的追求。我們不僅僅推出了一項活動，而是在爲我們的客戶創建款式和時刻，並以他們能夠理解的有意義的方式與我們的品牌聯繫在一起。”
To further bring the campaign to life, Pacsun has partnered with Pinterest to create interactive store window displays, and engage audiences through digital and social marketing, as well as event collaborations. Among the initiatives is an exclusive influencer experience in Upstate New York. Pacsun and Pinterest will host several influencers and content creators in the scenic Hudson Valley for a full day of immersive activities, setting the perfect tone for the upcoming season. Attendees will enjoy customizing denim and shoes, and stocking up on beauty essentials at a beauty bar. They will also have the opportunity to craft personalized flower arrangements at a floral bar, relax poolside in Pacsun swimwear, partake in bike rides and lawn games, and conclude the day enjoying live performances from Pacsun Collective artists and a movie night.
爲了進一步讓活動有生命力，Pacsun與Pinterest合作創建了交互式商店櫥窗，並通過數字和社交營銷以及活動合作吸引受衆。在上州的獨家影響者體驗中，Pacsun和Pinterest將邀請幾位影響者和內容創作者前往風景秀麗的哈德遜河谷，度過一整天的沉浸式活動，爲即將到來的季節做好適合的準備。與會者將享受定製牛仔布和鞋子、在美容吧補貨美容必備品的機會。他們還可以在花店製作個性化的花卉，穿着Pacsun泳衣在泳池畔放鬆，參加騎車和草坪運動，結束一天的活動後欣賞Pacsun Collective藝術家的現場表演和電影夜。
Bringing together two powerhouses in fashion and digital creativity enables Pacsun to leverage Pinterest's visual platform to inspire and engage its audience, integrating shoppable content and making it easier for customers to discover the latest styles directly from their Pinterest feed.
將時尚和數字創意兩大強權結合在一起，使Pacsun能夠利用Pinterest的視覺平台來激發並吸引其受衆，整合可購買內容，使客戶能夠直接從Pinterest的新鮮事中發現最新風格。
Pacsun will also be hosting an exclusive in-store event at its Soho flagship to celebrate the launch of the campaign. Consumers are invited to stop by and experience the new collection firsthand, complemented by special activities and exclusive offerings.
Pacsun還將在其Soho旗艦店舉辦一場獨家活動，慶祝宣傳活動的啓動。消費者受邀來到現場，第一手體驗新系列，還有特別活動和獨家優惠。
Denim continues to be one of Pacsun's most significant categories, with baggy denim emerging as a major sales driver. Pacsun has seen a dramatic shift towards baggy, loose, and wide-leg jeans and baggy and loose-fit jeans now account for more than 80% of Pacsun's denim sales.
牛仔布仍然是Pacsun最重要的類別之一，其中松牛仔布成爲主要的銷售驅動者。Pacsun已經看到了對鬆垮、寬鬆、寬腿牛仔褲的顯着轉移，而寬鬆、寬鬆牛仔褲現在佔Pacsun牛仔褲銷售的80%以上。
The Fall campaign also highlights the microtrend of embellished denim for women. In response to this trend, Pacsun has added several embellished denim styles to its Fall 2024 collection, including bows, rhinestones, leopard print, and novelty patches, reflecting the brand's commitment to staying ahead of fashion trends and catering to customer preferences.
在秋季宣傳活動中，女性現代裝飾牛仔布也成爲了微型趨勢。爲響應這一趨勢，Pacsun在其2024年秋季系列中增加了多種裝飾牛仔布款式，包括蝴蝶結、水晶、豹紋和小裝飾貼片，反映了該品牌致力於跟上時尚潮流和迎合客戶喜好的承諾。
Pacsun remains dedicated to delivering cutting-edge fashion through the lens of youth culture, continually evolving to meet the demands and preferences of its loyal community.
Pacsun仍然致力於通過青年文化鏡頭傳遞尖端時尚，不斷進化以滿足其忠實社區的需求和偏好。
Campaign and product imagery can be accessed here. For more information, visit pacsun.com.
可以查看宣傳和產品圖像這裏。有關更多信息，請訪問pacsun.com。
SOURCE Pacsun
出處：Pacsun
譯文內容由第三人軟體翻譯。