Google Malaysia Launches Program For Small Publishers To Monetise From Advertising
Google Malaysia Launches Program For Small Publishers To Monetise From Advertising
Google has announced the launch of the Google News Initiative's Advertising Revenue Lab Malaysia, supported by the Ministry of Communications. This program aims to empower small and medium-sized news publishers in Malaysia, equipping local newsrooms with the tools and knowledge needed to thrive in the evolving media landscape.
谷歌宣佈推出由通信-半導體部、馬來西亞部長支持的谷歌新聞計劃廣告收益實驗室馬來西亞。該計劃旨在賦予馬來西亞小型和中型新聞出版商權力，爲當地新聞室提供所需的工具和知識，以適應不斷變化的媒體環境。
The Advertising Revenue Lab Malaysia is the latest addition to the Google News Initiative (GNI) programs, working directly with publishers of all sizes to enhance their digital advertising capabilities and foster sustainable business models. The program will provide technical and product training, along with hands-on support for optimizing websites, improving audience engagement, and increasing advertising revenue.
廣告收益實驗室馬來西亞是谷歌新聞計劃(GNI)下的最新項目，直接與各大小出版商合作，增強其數字廣告能力和培養可持續的業務模式。該計劃將提供技術和產品培訓，同時提供優化網站、改善觀衆參與度和增加廣告收入的實際支持。
"The Ministry of Communications welcomes and appreciates Google's initiative to improve media sustainability in Malaysia. This collaboration marks a crucial milestone for the Malaysian news industry. By equipping news publishers with essential digital tools and expertise, we believe that their business models can be enhanced, ensuring a diverse, more sustainable, and thriving local news ecosystem," said YB Fahmi Fadzil, Minister of Communications.
通信-半導體部長Yb Fahmi Fadzil表示:“通信部歡迎和感激谷歌在馬來西亞改善媒體的可持續性所做的貢獻。這次合作對於馬來西亞新聞產業來說是一個重要的里程碑。通過爲新聞出版商提供必要的數字工具和專業技術，我們相信他們的業務模式可以得到加強，確保一個多樣化、更可持續和繁榮的本地新聞生態系統。”
Rafiq Razali, Group Managing Director of Media Prima Berhad, who has assisted the Ministry of Communications on projects related to the news publishing industry, shared, "The launch of the Advertising Revenue Lab Malaysia by Google marks a positive development for Malaysian media as it empowers publishers to optimize their digital platforms and strengthen their advertising strategies. This initiative reflects Google's ongoing dedication to innovation and supporting a free and open internet. We are confident that this will pave the way for a vibrant and sustainable future for news and content creators across the country, unlocking new opportunities for the Malaysian media industry and fostering a thriving digital ecosystem that will ultimately benefit content consumers."
曾在新聞出版行業與通信部合作的Media Prima Berhad的集團董事經理Rafiq Razali表示：“谷歌開啓廣告收益實驗室馬來西亞是對馬來西亞媒體的積極發展，給出版商提供優化數字平台和強化廣告策略的權力。這個舉措反映了谷歌對創新一貫的奉獻以及對自由開放互聯網的支持。我們相信這將爲全國新聞和內容創作者開創新機會，促進馬來西亞媒體行業的繁榮，並培育一個繁榮的數字生態系統，最終惠及內容消費者。”
Kate Beddoe, Managing Director of News Partnerships for Google Asia Pacific, expressed enthusiasm about the initiative, saying, "We're excited to launch the Advertising Revenue Lab to help Malaysian news publishers to adapt, evolve and build more sustainable businesses."
谷歌亞太地區新聞合夥人主管Kate Beddoe對該舉措表示熱情洋溢，她說：“我們很高興開創廣告收益實驗室，幫助馬來西亞新聞出版商適應、發展和建立更具可持續性的業務。”
Farhan S. Qureshi, Country Director for Google Malaysia, added, "This new program will help Malaysian news publishers thrive in the digital age by providing them with tools and training and helping to ensure the future of journalism in Malaysia."
谷歌馬來西亞國家主管Farhan S. Qureshi表示:“這個新計劃將幫助馬來西亞新聞出版商在數字時代中繁榮發展，爲他們提供工具和培訓，確保新聞業的未來保持可持續。”
The Advertising Revenue Lab Malaysia represents a significant step towards empowering local publishers and ensuring that quality journalism remains accessible to all Malaysians.
廣告收益實驗室馬來西亞爲賦予本地出版商權力，確保優質新聞對所有馬來西亞人口的可訪問性邁出了重要一步。
譯文內容由第三人軟體翻譯。