Amazon Sellers Hit By Portal Crash On Prime Day: Report
Amazon Sellers Hit By Portal Crash On Prime Day: Report
Amazon.com Inc (NASDAQ:AMZN) experienced a significant disruption on Tuesday night as its marketing portal for merchants crashed, affecting one of the year's most essential sales events.
亞馬遜.com Inc (納斯達克:AMZN)週二晚間遭遇重大幹擾，營銷門戶崩潰，影響了一年中最重要的銷售活動之一。
Multiple Amazon sellers and consultants reported the issue, which disrupted their ability to manage ad budgets and keyword bids during Prime Day.
多個亞馬遜銷售商和諮詢公司報告了這個問題，這個問題干擾了他們管理廣告預算和關鍵詞競價的能力，影響了Prime Day。
The Prime Day sale, a two-day discount event, started strong on Tuesday, with sales increasing nearly 12% in the first seven hours compared to last year, according to Momentum Commerce as reported by Bloomberg. The advertising portal is essential for merchants and brands to ensure their products appear in consumer searches.
據彭博社報道，Momentum Commerce指出，這場持續兩天的打折活動在週二開局強勁，前七個小時的銷售額增長了近12％，廣告門戶對於商家和品牌來說至關重要，以確保其產品在消費者的搜索中出現。這場名爲Prime Day的大型銷售活動。
An Amazon spokesperson acknowledged the issue, according to Bloomberg.
亞馬遜發言人向彭博社確認了這個問題。
The outlet cited Jed Rawson, whose consulting firm Pirawna manages Amazon accounts, the portal was reportedly down for about two hours before being fixed.
據報道，諮詢公司Pirawna旗下的Jed Rawson表示，該門戶在崩潰下線大約兩個小時，然後得到修復。
Adobe Inc (NASDAQ:ADBE) forecasts that online sales across all retailers will reach $14 billion over the two-day Prime Day event, an 11% increase from last year.
Adobe Inc (納斯達克:ADBE)預計，所有零售商的網上銷售額將在這兩天的Prime Day活動中達到140億美元，較去年增長了11％。
Price Action: AMZN was down 1.25% to $190.61 at the open on Wednesday.
股票價格行動：週三開盤時，AMZN下跌1.25％至190.61美元。
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Photo: Shutterstock
Photo: shutterstock
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