Amazon.com Inc (NASDAQ:AMZN) saw its Prime Day sales increase by about 13% in the first six hours compared to the same period last year, according to Momentum Commerce.
"Consumers continue to spend, but they do so strategically, which can benefit a sale like Prime Day," Bloomberg cites Sky Canaves, an analyst at eMarketer Inc.
Canaves expects shoppers to prioritize smaller items like headphones and chargers over big-ticket electronics like laptops.
Adobe Inc (NASDAQ:ADBE) estimates that online sales across all retailers will reach $14 billion over the two-day event, an almost 11% increase from last year.
eMarketer projects a more modest 6% growth, with U.S. online spending hitting $13.8 billion during Prime Day and Amazon's direct sales rising by 5.5% to $8.2 billion.
According to Mike Brenner, research analyst at FBB Capital Partners, investments made during the Covid-19 pandemic have improved efficiency, Bloomberg reports.
These improvements could lead to faster growth and better margins, shifting investor focus from revenue to overall growth and profitability.
Jefferies analysts highlighted that increased efficiencies in Amazon's retail business could significantly boost its EBIT margins from 2.4% in 2022 to 9.9% this year.
JPMorgan analyst Doug Anmuth predicts a total gross merchandise value of $12.4 billion, a 12% increase, with $7.9 billion in total retail net sales. Of that, $5.8 billion was generated with Prime Day.
JPMorgan expects Amazon to surpass Walmart Inc (NYSE:WMT) as the largest U.S. retailer this year.
Price Action: AMZN was up 0.19% to $193.08 at the last check on Tuesday.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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根據Momentum Commerce的數據,亞馬遜公司(納斯達克股票代碼:AMZN)的黃金日銷售額在前六個小時內與去年同期相比增長了約13%。
彭博社援引eMarketer Inc.分析師Sky Canaves的話說:“消費者繼續消費,但他們在戰略上這樣做,這可以使像Prime Day這樣的銷售受益。”
Canaves預計,購物者優先考慮耳機和充電器等較小的物品,而不是筆記本電腦等大宗電子產品。
Adobe Inc(納斯達克股票代碼:ADBE)估計,在爲期兩天的活動中,所有零售商的在線銷售額將達到140億美元,比去年增長近11%。
eMarketer預計增長將更溫和的6%,美國在Prime Day期間的在線支出將達到138億美元,亞馬遜的直銷額增長5.5%,達到82億美元。
彭博社報道,根據fBB Capital Partners的研究分析師邁克·布倫納的說法,在Covid-19疫情期間進行的投資提高了效率。
這些改善可能帶來更快的增長和更好的利潤率,將投資者的注意力從收入轉移到整體增長和盈利能力上。
傑富瑞分析師強調,亞馬遜零售業務效率的提高可能會將其息稅前利潤率從2022年的2.4%顯著提高到今年的9.9%。
摩根大通分析師道格·安默斯預測,商品總價值爲124億美元,增長12%,零售淨銷售總額爲79億美元。其中,58億美元是通過Prime Day產生的。
摩根大通預計,亞馬遜今年將超過沃爾瑪公司(紐約證券交易所代碼:WMT)成爲美國最大的零售商。
價格走勢:在週二的最後一次支票中,AMZN上漲0.19%,至193.08美元。
免責聲明:此內容部分是在人工智能工具的幫助下製作的,並由Benzinga的編輯審閱和發佈。
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