How To Engage Your Employees in Giving Back to the Community
How To Engage Your Employees in Giving Back to the Community
NORTHAMPTON, MA / ACCESSWIRE / July 10, 2024 / KeyBank:
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This article was previously published on MaineBiz.com
這篇文章曾在MaineBiz.com上發表過。
By: Tony DiSotto, KeyBank Maine Market President
作者Tony DiSotto是KeyBank緬因州市場總裁。
Recently, 140 KeyBank Maine teammates and I completed 18 community projects and 564 community service hours in a single afternoon. KeyBank's annual Neighbors Make The Difference Day started in Key's Alaska market in 1991 and was quickly embraced by the Maine market. I personally have participated in the effort in each of my eighteen years with Key. This day of volunteerism has been a cornerstone of our business and culture for decades and is just one of the ways our bank supports the communities where we live and work.
最近，我和其他140名KeyBank緬因州的同事完成了18項社區項目和564小時的志願者服務。KeyBank的年度社區日活動始於1991年的KeyBank阿拉斯加市場，並迅速被緬因市場所接受。自Key成立以來，我已經連續18年參加了這個活動。多年來，這個志願服務日已經成爲了我們業務和文化的基石之一，這只是我們銀行支持我們生活和工作的社區的衆多方式之一。
Why is employee volunteerism important?
爲什麼員工志願服務很重要？
The textbook answer includes increased employee engagement, talent development, teambuilding, and an enhanced corporate reputation. But a truly impactful employee volunteer program accomplishes so much more - it says to employees and other stakeholders that the health and wellbeing of the communities where we do business is vital, a priority, and our collective responsibility. Employees giving of themselves that truly builds community commitment within a company. This is the foundation that KeyBank is built upon.
課本上的答案包括提高員工參與度、人才培養、團隊建設和企業聲譽的提升。但是，一個真正有影響力的員工志願服務計劃可以做的更多——它告訴員工和其他利益相關者，我們所在的社區的健康與福祉是至關重要的，是一項優先事項，也是我們的共同責任。員工奉獻自己，真正建立起公司與社區的承諾。這是KeyBank建立的基礎。
What makes a successful employee volunteer program?
什麼讓員工志願服務計劃成功？
I can point to several elements in our Neighbors Day program that have contributed to its success and longevity:
我可以提到我們社區日活動中幾個影響其成功和長久性的因素:
Clear alignment with company culture - KeyBank's culture is built on our commitment to helping customers and communities thrive and we do that through fair and responsible banking services, community lending and investments to low-and moderate-income neighborhoods and populations, impactful philanthropic giving, and employee community outreach. Our employees are encouraged to "live our brand" by conducting financial literacy programs in their communities, serving on nonprofit boards and committees, and participating in the bank's employee giving program. Neighbors Day is another way our employees can "own" the bank's commitment to the communities we serve.
Management supported - Not only does KeyBank close branches and provide paid-time off for our employees to participate in Neighbors Day, our leaders from the top-of-the-house down take part in local projects. It says to our employees, our clients and the public that community service is a priority at Key.
Employee-led -- Neighbors Day is spearheaded by a committee in our Cleveland headquarters, but it would not be successful without dedicated teams of local employees in each market. Here in Maine, branch and line of business teams identify nonprofits with which to work and organize project teams and tasks. This employee-led initiative is what sets Neighbors Day apart from KeyBank's other community investment activities and has kept it going strong year after year.
Valued nonprofit partnerships - collaborating with reputable nonprofit organizations ensures that our volunteer efforts are impactful and address genuine community needs. Our branch teams have built strong relationships with local nonprofits by serving as their bankers, board members, and community partners. They are nonprofits that we believe in and we're proud to support their efforts.
與公司文化明確對齊—— KeyBank的文化建立在我們幫助客戶和社區茁壯成長的承諾基礎上，通過公平和負責任的銀行服務、向低收入和中等收入社區和人口提供社區貸款和投資、有影響力的慈善捐贈和員工社區外展來實現。我們鼓勵員工“活出品牌”，在社區開展金融素養項目、在非營利組織董事會和委員會任職並參加銀行的員工捐贈計劃。社區日是我們這些員工可以“擁有”銀行服務社區承諾的另一種方式。
獲得管理支持—— KeyBank不僅關閉分行併爲員工提供有薪假期參加社區日服務，我們的各級領導也參與當地項目。這表明了我們的員工、客戶和公衆，社區服務在KeyBank是一個優先事項。
由員工主導——社區日在我們克利夫蘭總部的委員會主導下進行，但如果沒有每個市場的專門團隊的執着努力、認真策劃的做法，它將無法取得成功。在緬因州，分行和業務線團隊確定與之合作的非營利組織，並組織項目團隊和任務。這個由員工領導的計劃是與KeyBank其他社區投資活動相區別的地方，也是它年復一年保持強勁的原因之一。
重視非營利組織夥伴關係——與值得信賴的非營利組織合作，確保我們的志願工作對社區具有實際影響，滿足真正的社區需求。我們的分行團隊通過擔任他們的銀行家、董事會成員和社區合作伙伴，與當地非營利組織建立了堅實的關係。這些是我們自信並且自豪支持他們的努力的非營利組織。
A well-implemented and supported employee volunteer program is just one element of a comprehensive corporate community support strategy, and one of the many ways that KeyBank supports the Maine market. In 2023, KeyBank and KeyBank Foundation provided $28.7 million in community investments in affordable housing, community development, LMI small business and mortgage lending, and philanthropy in the state.
一個實施良好、得到支持的員工志願服務計劃只是綜合企業社區支持策略的一個因素，也是KeyBank支持緬因州市場的衆多方式之一。2023年，KeyBank和KeyBank基金會共爲緬因州提供了2870萬美元的社區投資，包括經濟實惠的住房、社區發展、低收入和中等收入小型企業和抵押貸款，以及慈善事業。
Key Private Bank is the marketing name through which KeyBank National Association (KeyBank) provides a range of financial products and solutions. KeyBank, Member FDIC.
Key Private Bank是KeyBank National Association (KeyBank)提供一系列金融產品和解決方案的營銷名稱。KeyBank，美國聯邦存款保險公司成員。
About KeyBank's 2024 Neighbors Make the Difference Day
關於KeyBank2024年「鄰居成就不同尋常日」
Neighbors Make The Difference Day of community service was held Thursday, June 6, 2024, with more than 4,200 KeyBank employees across the nation completing 559 community projects and 17,000 service hours in one afternoon. In Maine, 141 employees completed 18 projects for the following nonprofit organizations: Hirundo Wildlife Trust, Alton; Bread of Life, Augusta; Bridgton Historical Society; Birdsacre Sanctuary, Ellsworth; Fort Kent Public Library; Ark Animal Sanctuary, Houlton; Greater Androscoggin Humane Society, Lewiston; Travis Mill Foundation, Mt. Vernon; Oxford School Age Child Care; McAuley Residence, Portland; Maine Needs, Portland; Homeless Services of Aroostook, Presque Isle; The Ecology School at River Bend Farm, Saco; Spirits Place, Saint Albans; PL Services STRIVE, South Portland; The Come Spring Food Pantry, Union; Maine State Society for the Protection of Animals, Windham; Yarmouth Community Services.
「鄰居成就不同尋常日」於2024年6月6日星期四舉行。全國4200名KeyBank員工在一個下午內完成了559個社區項目和17000個服務小時。在緬因州，141名員工爲以下非營利組織完成了18個項目：Hirundo野生動物信託（Alton）、Augusta大力量麪包、Bridgton歷史學會、鳥貓福地保護區（Ellsworth）、Fort Kent公共圖書館、Ark動物避難所（Houlton）、Greater Androscoggin人道協會（Lewiston）、Travis Mill基金會（Mt. Vernon）、Oxford學校年齡托兒服務、麥考萊居所（波特蘭）、緬因州需要（波特蘭）、無家可歸者護理服務（普雷斯克島）、河灣生態學校（Saco）、靈之地（Saint Albans）、PL Services STRIVE（南波特蘭）、Come Spring食品廚房（Union）、緬因州動物保護協會（Windham）和雅默斯社區服務（Yarmouth）。
About the author:
關於作者:
Tony DiSotto serves as KeyBank Market President and Key Private Bank Market Leader in Maine and Vermont. He can be reached at KeyBank's Portland office at (207) 874-7102 and Anthony_disotto@keybank.com.
Tony DiSotto擔任KeyBank緬因州和佛蒙特州市場總裁以及Key Private Bank市場領導。他可以通過KeyBank波特蘭辦事處的(207)874-7102或Anthony_disotto@keybank.com聯繫。
View additional multimedia and more ESG storytelling from KeyBank on 3blmedia.com.
在 3blmedia.com 上查看關於 KeyBank 更多多媒體和ESG故事。
Contact Info:
聯繫信息:
Spokesperson: KeyBank
發言人: KeyBank
SOURCE: KeyBank
來源: KeyBank
譯文內容由第三人軟體翻譯。