Source: Securities Times.
Author: Anyu Fei. On the morning of July 8th, Lei Jun, the founder, chairman and CEO of Xiaomi, announced on Weibo that the new generation of Xiaomi smartphone smart factory located in Changping, Beijing had officially started operation. It is understood that the factory has a total investment of 2.4 billion yuan, covers an area of 81,000 square meters, has an annual production capacity of 10 million units, and will produce Xiaomi's flagship smartphones. In addition to the smartphone smart factory, Xiaomi's automobile factory in Beijing Yizhuang is also in full swing, with the delivery of over 100,000 units of the Xiaomi SU7 in July. The successive use of the two factories not only symbolizes Xiaomi Group's great strides in the field of intelligent manufacturing, but also witnesses the transformation of Lei Jun's identity. Lei Jun stated on Weibo, "After this, you can call me 'Lei Factory Director'."
The two characters "Factory Director" can summarize the efforts Lei Jun has made in the past year.
From 0 to 1, Xiaomi achieves great leap forward with its first self-owned large-scale smartphone factory. Xiaomi's new generation of smartphone smart factory, located in Changping, Beijing, is the company's first self-owned large-scale smartphone factory, and its launch will be a key milestone for Xiaomi's intelligent manufacturing. Lei Jun revealed on Weibo that the new generation of Xiaomi smartphone smart factory has obtained the certification of "National Intelligent Manufacturing Benchmark Enterprise", and Xiaomi's upcoming Xiaomi MIX Fold 4/Filp foldable screen smartphones will be produced here. According to the plan, the flagship smartphone production capacity of the factory will exceed 10 million units annually. Lei Jun further stated that the degree of automation of this factory is very high, and the biggest highlight is that most of the equipment is self-developed. Xiaomi has been pushing for smart manufacturing since 2017. In 2020, it built a laboratory-level factory in Yizhuang, which, after four years of upgrading and iteration, has become an intelligent factory that produces millions of flagship smartphones. The factory has 11 smartphone production lines and also produces automotive electronic components.
As an important production base of Xiaomi, the new generation of Xiaomi smartphone smart factory will have most of its work completed by intelligent robots after its launch, achieving 24-hour uninterrupted operation and a daily output of up to 0.03 million intelligent phones. It is learned that the factory is one of the most intelligent and digitalized smartphone factories in China, and employs the world's most advanced automated, digitalized production lines and intelligent manufacturing technology. It has the second-generation high automation rate intelligent production line for smartphones, which includes all stages of the process from Chip Mount, Board Test, Assembly, Whole Machine Test, to Final Product Packaging.
Xiaomi achieved a leap from scratch and built its first large-scale self-owned smart phone factory.
In 2023, the company's overall sales volume of 18,000 kiloliters, +28.10% year-on-year, significant growth. Product structure, 10-30 billion yuan products operating income of 401/1288/60 million yuan respectively.
Xiaomi from "0 to 1" leap, and the first self-owned large-scale smartphone factory. The new generation of Xiaomi smartphone smart factory, located in Changping, Beijing, is the company's first self-owned large-scale smartphone factory, and its launch will be a key milestone for Xiaomi's intelligent manufacturing . Lei Jun revealed on Weibo that the new generation of Xiaomi smartphone smart factory has obtained the certification of "National Intelligent Manufacturing Benchmark Enterprise", and Xiaomi's upcoming Xiaomi MIX Fold 4/Filp foldable screen smartphones will be produced here. According to the plan, the flagship smartphone production capacity of the factory will exceed 10 million units annually.
Lei Jun further stated that the degree of automation of this factory is very high, and the biggest highlight is that most of the equipment is self-developed. Xiaomi has been pushing for smart manufacturing since 2017. In 2020, it built a laboratory-level factory in Yizhuang, which, after four years of upgrading and iteration, has become an intelligent factory that produces millions of flagship smartphones. The factory has 11 smartphone production lines and also produces automotive electronic components.
As an important production base of Xiaomi, the majority of the work in the new generation of Xiaomi smartphone smart factory will be autonomously completed by intelligent robots after it is put into operation. Achieving 24-hour continuous operation, the daily output can reach 0.03 million intelligent phones.
It is learned that the factory is one of the most intelligent and digitized smartphone factories in China, and employs the world's most advanced automated, digitalized production lines and intelligent manufacturing technology. It has the second-generation high automation rate intelligent production line for smartphones, which includes all stages of the process from Chip Mount, Board Test, Assembly, Whole Machine Test, to Final Product Packaging.
In addition to intelligent manufacturing, Xiaomi is also making efforts in intelligent operations. Currently, many self-developed SaaS-based smart applications by Xiaomi have been applied to the new generation of Xiaomi smartphone smart factory, and they have linked up the entire manufacturing process from "order placement" to "delivery of finished products". For example, the self-developed IAMS intelligent operation management system by Xiaomi can comprehensively warn against abnormal factory situations, and when equipment malfunctions occur, frontline engineers of Xiaomi will receive problem-solving orders issued by the system for prompt problem solving, thus realizing online management of business problem solving and improving problem solving efficiency.
Behind the construction of self-owned factories is the impressive sales performance of Xiaomi smartphones worldwide. According to the global smartphone market report released by Canalys, a technology market analysis organization, Xiaomi's global smartphone shipments reached 0.1464 billion units in 2023, ranking first among domestic smartphones. In the first quarter of 2024, Xiaomi's market share was 14%, an increase of 3 percentage points compared to the same period last year, and its share ranks third in the world, behind only Samsung and Apple.
The automobile factory is sprinting forward with accelerating pace, and the monthly delivery volume continues to exceed ten thousand units. The most important thing that Xiaomi group has done this year can be summed up with one word: "factory building". Lei Jun proudly stated on Weibo: "This year, we completed the construction of two intelligent factories: the Changping smartphone factory and the Yizhuang automobile factory. You can now call me 'Lei Factory Director'!"
It is learned that the automobile factory in Beijing established by Xiaomi is not only a production base for automobiles, but also a powerful engine driving the new type of industrialization. Its establishment has great significance for the development of the industrial ecology of Beijing and even the entire Jing-Jin-Ji region.
It is learned that the automobile factory in Beijing established by Xiaomi is not only a production base for automobiles, but also a powerful engine driving the new type of industrialization. Its establishment has great significance for the development of the industrial ecology of Beijing and even the entire Jing-Jin-Ji region.
Xiaomi Automotive said: "In the near future, we will conduct a new round of production line optimization and maintenance to prepare for further improvement of production capacity. Please rest assured that production line optimization and maintenance will not affect the goal of continuous delivery of more than ten thousand units in July." Overall, Xiaomi's automobile factory is in a stage of continuously increasing production capacity: in April, the delivery volume of Xiaomi SU7 was 7058 units, in May it reached 8630 units, and in June it exceeded one hundred thousand units, with the delivery volume expected to continue to exceed ten thousand units in July.
At the 2024 Zhongguancun Forum Annual Meeting, Lei Jun said that Xiaomi's automobile factory built in Beijing is not only a production base for automobiles, but also a powerful engine driving the new type of industrialization. Its establishment has great significance for the development of the industrial ecology of Beijing and even the entire Jing-Jin-Ji region.
Lei Jun believes that the efficient operation and advanced technology application of smart automobile factories will strongly promote the transformation and upgrading of industries in the Jing-Jin-Ji region, and further enhance the industrial competitiveness of the entire region. The establishment of an automobile factory can drive the development of 5 to 6 times the surrounding industries at least. This is because automobile manufacturing involves the production of many parts and supporting equipment, which need to be realized within a 50-kilometer range around the factory.
The full operation of Xiaomi Beijing Yizhuang automobile factory also reflects the hot sales of Xiaomi SU7. According to the research report of Xinda Securities, the various models of Xiaomi SU7 have both cost-effectiveness and high-performance configuration, which meet the needs of various users. Moreover, the intelligence and in-vehicle ecology have comparative advantages. Combined with the production capacity ramp-up situation, it is expected that Xiaomi's automobile deliveries will reach about 0.1 million in 2024.
From the landing of smart automobile factories to the use of smart phone factories, it is enough to see that Xiaomi is making full efforts to remove the "assembly plant" label. At the 2023 annual shareholder meeting of Gree Electric Appliances, Dong Mingzhu, the chairman of Gree Electric Appliances, questioned Xiaomi's air conditioner and said, "Xiaomi claims it is ranked first in the industry, but in fact, it relies on other manufacturers to produce the products, so what is its technology?" The battle between Xiaomi and Gree in the air conditioner industry has yet to be settled, but in the fields of mobile phones and automobiles, the construction of Xiaomi's own factories is breaking the development model of relying on OEMs.
At the 2024 Zhongguancun Forum Annual Meeting, Lei Jun said about the completion of the automobile factory, "I was particularly excited when the factory was completed. Some people used to vilify us as an assembly plant, because we didn't even have a factory. But today, I am proud that I can finally be called Director Lei."
Editor/Jeffy