Cheng Daofang confirmed that he has left the position of head of the Taotian Content E-commerce Division this week, and stated that he will be undertaking related work for Asia Vets in the future. The successor has previously held positions such as Alibaba Cloud technology expert and general manager of Alibaba UC Business Unit.
According to recent reports, Cheng Daofang, head of Taobao Live and Content Business Division, has recently been transferred from this position, and Wu Jia, head of Taotian User Platform Business Division and Alibaba Mama Business Division, will concurrently serve in this position.
Cheng confirmed on his personal social media that he has left his position as head of the Taotian Content E-commerce Business Division this week and is no longer responsible for the relevant business of Taobao Live and GuanGuan, and that he will be responsible for Alibaba's business in the future and will be involved in intelligent work.
Cheng said, "I am excited about the progress of AI-generated content in recent years and I firmly believe that this round of AI trend will eventually shine in the field of robotics. The future has already arrived, and the curtain of the migration from carbon-based life to silicon-based life has been opened. I will spend some time learning in the future and welcome students with interests and backgrounds in robotics to contact me.
In December 2023, Alibaba Group CEO Wu Yongming concurrently serve as CEO of Taotian Group, subsequently announced the appointment of six management teams.
Cheng Daofang, the former Taobao Live Director, is now responsible for leading the Taobao Live and Content Business Division, promoting Taobao's content construction and innovation. Wu Jia is responsible for Taotian User Platform Business Division and Alibaba Mama Business Division, and also concurrently serve as the president of Alibaba Intelligent Information Business Group (products include Quark, UC Browser, and Shuqi Fiction).
Cheng joined Alibaba in 2013 and was responsible for incubating innovative products Vmate. Since 2021, he has been the head of the Taobao Live Business Division, responsible for promoting Taobao's content construction and innovation. He has been the legal representative of Zhejiang Diantao Haowu Network Co., Ltd., Zhejiang Alibaba Communication Technology Co., Ltd, Beijing Banana Joy Technology Co., Ltd., and other companies, as well as a company executive of Zhejiang Diantao Haowu Network Co., Ltd., Zhejiang Alibaba Communication Technology Co., Ltd., Beijing Banana Joy Technology Co., Ltd., and others.
Wu Jia joined Alibaba in 2010 and has held various positions such as Alibaba Cloud Technology Expert and General Manager of Alibaba UC Business Division. In addition to his roles as head of Taotian User Platform Business Division and Alibaba Mama Business Division and head of the Taobao Live and Content Business Division, Wu Jia is currently also the president of Alibaba Intelligent Information Business Group, responsible for innovative products such as Quark, UC Browser, and Shuqi Fiction.
Previously, Cheng Daofang set a new growth target for Taobao's content e-commerce for the new fiscal year: the user scale will increase by 100% year-on-year, and the monthly transactions of top live broadcasters exceed one million, and GMV will increase by 80% year-on-year.
According to the data released by Taobao Live during the 618 period this year, the number of live broadcast rooms exceeded 100 million, a year-on-year increase of 53%, among which there were 34 top live broadcast rooms with GMV over 100 million and 47 top store live broadcast rooms with GMV over 100 million. In addition, as of June 17th, the sales growth rate of live broadcast sales in the Tmall food and fresh industry has reached 261%.