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タメニー Research Memo(7):ライフ&テック事業は婚活事業者間相互会員紹介などを展開

Tamene Research Memo (7): LIFE & TECH business expands inter-member introductions among marriage activity operators and more.

Fisco Japan ·  Jul 4 12:17

Overview of Tameny<6181> business.

4. Life & Tech Business

The main services of the Life & Tech business include operating a mutual member introduction platform for marriage hunting businesses, 'CONNECT-ship', and the Marriage Hunting Alliance Partners as well as providing real estate and financial planning services such as post marriage support through the 'Anniversary Club' and the operation of insurance brokers 'Tameny x Insurance Clinic'. In October 2020, we formed a business alliance with Broadmind<7343> to provide financial partner services for the creation of new services. Also in August 2023, the mutual member introduction platform for marriage hunting businesses 'CONNECT-ship' has integrated with Recruit Co., Ltd's 'Zexy Consultation Counter'.

'CONNECT-ship' is an open platform that aims to provide the most matchmaking opportunities in Japan and is the first marriage hunting business mutual member introduction platform launched in June 2017. It aims to maximize opportunities for meeting and achieving marriage through mutual member introductions between businesses. As of the end of March 2024, the number of participating businesses including the marriage hunting firm 'Partner Agent' was 12, and the number of users was 28,811 (with a total membership of over 95,000 business users). The number of successful marriages as of the end of March 2024 was 246,370. Traditionally, 'CONNECT-ship' earned the matchmaking fees established fees for successful matchmaking cases. However, starting from March 2022, the company changed the charge method to a monthly fee while lowering the match-making fees for matchmaking successes.

The number of newly created insurance contracts at the insurance broker 'Tameny x Insurance Clinic' was 542 in March 2024. The customer site 'ANNIVERSARY CLUB powered by Tameny', which introduces marriage and marriage-related services, has been renewed and now handles 62 services with more than 0.05 million registered users. In the future, we will pursue synergy by utilizing contacts with approximately 7,300 couples (a record of approximately 1,400 successful marriages in the marriage hunting business and approximately 5,900 wedding productions in the casual wedding business) in the marriage hunting and casual wedding businesses.

Awarded the 'Marriage Support Matching Business Support Service' contract from Tokyo Metropolitan Government.

5. Regional Revitalization Business

The Regional Revitalization Business provides support by offering the marriage hunting support system 'parms' to local governments and operating marriage hunting support centers for local governments. Regarding the corporate event production business 'Ivemon', it was transferred (business transfer) to V-Cube <3681> in March 2023.

The marriage hunting support system'parms' for local governments provides support for marriage hunting by customizing their own marriage hunting support systems, and as of the end of March 2024, it has been introduced in 12 prefectures (in the order of contract, Fukushima prefecture, Kyoto prefecture, Saitama prefecture, Akita prefecture, Fukui prefecture, Ibaraki prefecture, Miyagi prefecture, Aomori prefecture, Shiga prefecture, Oita prefecture, Hyogo prefecture and Tokyo Metropolis). The adoption rate of the company's system among prefectures introducing the system (34 prefectures as of April 2024) is 35.3%. In addition, six prefectures (Miyagi Prefecture, Kyoto Prefecture, Shiga Prefecture, Hokkaido, Tokyo Metropolis and Hyogo Prefecture) have received the marriage hunting support center operation commission.

In September 2023, Nihon Travel (Co.) Ltd., a promoter of the 'Marriage Support Matching Business Support Service' operated by Tokyo Metropolitan Government, was selected as a company to carry out the 'Marriage Support Business' (exchange events, AI-based matching, individual counseling via web, etc.) in Tokyo by public tender. In June 2024, Tobu Top Tours (Co.) Ltd., a promoter of the 'Marriage Support Matching Business Support Service' operated by Tokyo Metropolitan Government, was awarded the commission business regarding individual counseling via web for people who are hesitant to use the matching app or participate in events, as well as provide AI-based matching as part of the 'Marriage Support Matching Business' in 2024 (April 1, 2024-March 31, 2025). This will serve as an example of the company's marriage support system expertise and reliability.

In addition, we are receiving an increasing number of requests for planning and holding events and seminars from local governments. In the fiscal year ended March 2024, we received 63 commissions and held 60 events. Recently, we have been entrusted with the 'Marriage Supporter Skill Up/Marriage Hunting Skill Improvement Project' from Akita prefecture in September 2023, and the 'Opportunities for Encounters Creation Project' from Izumisano City, Osaka Prefecture in October 2023.

(Authored by FISCO guest analyst Masanobu Mizuta)

The translation is provided by third-party software.


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