According to the Wisdom Finance APP, Miniso (09896) is now up more than 4%, at HKD 37.45, with a turnover of HKD 25.10 million.

On June 22nd, Miniso's flagship store on the Champs Elysées in France opened, with a performance of €576,800 on the opening day, breaking the record for overseas daily performance. Prior to this, Miniso's GMV in the European market increased by nearly 70% YoY in 2023; in the first quarter of 2024, GMV in the European market increased by more than 80% YoY.

Changjiang Securities pointed out that the supply chain advantage is the foundation for Miniso to promote the cost-effective flywheel and also the key to reduce the difficulty of front-end operation and ensure light asset expansion. The company's future growth lies in gradually shifting from cost-effectiveness to high gross margin interest consumption, locking in "big beauty", "big toys" and "big IP" to create a super category, and continuing to explore the super store strategy; the logic of high-quality supply chain going overseas is expected to continue to deepen, and overseas store expansion, after years of supply chain, operation and marketing localization, is accelerating growth, and is expected to contribute to revenue and profit elasticity.