Meta's Threads Set to Challenge X With New Ad Strategy: Report
Meta's Threads Set to Challenge X With New Ad Strategy: Report
Meta Platforms Inc (NASDAQ:META) launched Threads a year ago as Mark Zuckerberg's strategic move to capitalize on Elon Musk's struggles with X, formerly Twitter.
Meta平台公司（NASDAQ：META）去年推出Threads，作爲馬克·扎克伯格利用E倫·馬斯克旗下公司X的困境的戰略舉措。
The long-standing feud between these tech giants has transformed into a direct business rivalry, poised to intensify as Threads prepares to introduce advertisements.
這兩家科技巨頭之間長期的爭端已轉變爲直接的商業競爭，隨着Threads準備推出廣告，將進一步激化。
In July 2023, amid user unrest over Musk's changes to X, Meta hastily brought Threads to market, creating a nearly identical service with features like likes, followers, and a feed based on user interactions, Bloomberg reports.
據彭博社報道，在2023年7月，由於用戶對馬斯克對X所作的更改的不滿，Meta匆忙將Threads推向市場，創建了一個幾乎相同的服務，並具有諸如點贊、關注者以及基於用戶互動的信息流等功能。
Threads has grown to over 175 million monthly users, rapidly catching up to X and surpassing competitors like BlueSky and Mastodon.
Threads用戶數已經增長到超過1.75億用戶，並迅速趕超X以及超越BlueSky和Mastodon等競爭對手。
Threads have added several significant features and attracted celebrities, journalists, and politicians who once made Twitter a hub for breaking news.
Threads添加了一些重要功能，吸引了名人、記者和政治家這些曾經使Twitter成爲突發新聞的中心。
Threads introduced a "Recent" filter for sorting search results by the most recent posts and "Hidden Words" to filter out offensive content in feeds.
Threads引入了“最近”過濾器，可以將搜索結果按最近的帖子進行排序，並引入了“隱藏詞”功能，可以在信息流中過濾出冒犯性的內容。
Despite its smaller size than X, Threads' user base is expanding swiftly. If Instagram head Adam Mosseri's vision comes to fruition, Threads will soon compete with X for advertising revenue.
儘管規模比X小，Threads的用戶數正在迅速擴大。如果Instagram負責人亞當·莫瑟裏的願景成爲現實，Threads很快將與X競爭廣告收入。
Meta plans to offer more targeted and personalized ads on Threads, leveraging its success in digital advertising
Meta計劃在Threads上提供更有針對性和個性化的廣告，利用其在數字廣告領域的成功。
Price Action: META shares traded higher by 0.08% at $509.89 at the last check on Wednesday.
股價表現：納斯達克股票代碼META的股價在週三的最後檢查中上漲了0.08%至509.89美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明：本文部分內容使用了Benzinga Neuro的幫助。此內容是通過AI工具部分製作的，並由Benzinga編輯進行了審查和發佈。
Illustration by Leefuji on Shutterstock
Shutterstock的Leefuji繪製的插圖。
譯文內容由第三人軟體翻譯。