WeChat Advertising team announced that in order to help video live streaming merchants expand their traffic and reach a massive target audience, Tencent (00700.HK) provides more traffic scenarios to support the promotion of video live streaming. In addition to the placement of WeChat video accounts, Moments, Public accounts and Mini-programs, new platforms and content media, as well as Yuanglianghui, are added to further improve the video live streaming efficiency of merchants.

Tencent's platform and content media include Tencent News, Tencent Video, QQ Browser, QQ, Tencent Music-SW(01698.HK), gaming, etc. Yuanglianghui is an advertising alliance that brings together 100,000+ high-quality apps, such as Ximalaya, Meitu Xiu Xiu, etc.

All of the above media advertisements now support switching to video live streaming rooms. Users can click on the outer layer of the advertisement to invoke WeChat and jump to the official landing page, and then click on the components within the landing page to enter the live streaming room. The current advertisement supports the optimization objectives of "live viewing" and "placing orders", helping advertisers improve their scene views and back-end conversion rates, optimizing advertising ROI.