Ford CEO Farley Says Company Needs To Move Past 'Monster Vehicles' To Be Profitable In EV Space: 'Start To Get Back In Love With Smaller Vehicles'
Ford CEO Farley Says Company Needs To Move Past 'Monster Vehicles' To Be Profitable In EV Space: 'Start To Get Back In Love With Smaller Vehicles'
Automotive giant Ford Motor Co (NYSE:F) is among the companies looking to the future with the growth of electric vehicles.
汽車巨頭福特汽車股份有限公司（紐交所：F）是正在關注新能源車增長的公司之一。
Ford's problem of not having profitable vehicles is weighing on Ford CEO Jim Farley.
福特沒有盈利的車型問題正讓福特汽車公司首席執行官吉姆·法利憂心。
What Happened: Ford is among the market leaders in the truck market with its F-150 line, which led to the launch of the F-150 Lightning electric pickup truck.
現在，福特是卡車市場的市場領導者之一，其F-150系列引領了F-150閃電電動皮卡的推出。
In a recent interview, Farley said the U.S. loves its "monster vehicles," in reference to SUVs and trucks.
最近，在接受採訪時，法利表示，美國人喜歡駕駛大型SUV和卡車，這尤其是在指電動卡車的情況下。
"We are just in love with these monster vehicles. I love them too," Farley said at the Aspen Ideas Festival, as reported by Electrek.
“我們只是沉迷於這些‘巨大的車輛’。我也很喜歡它們，”法利在阿斯彭創意節上表示，電動汽車新能源車Tesla公司的競爭對手Elektrek報道。
Farley said the company and industry might need a "radical change" with a focus on smaller vehicles going forward.
法利表示，公司和整個行業的未來需要關注小型車設計的‘徹底變革’。
"We have to start to get back in love with smaller vehicles. It's super important for our society and for EV adoption."
“我們必須開始重新喜歡小型車。對我們的社會和新能源車的接受度非常重要。”
The comments from Farley come as Ford is working on a new electric vehicle platform for low-cost vehicles. The company is expected to launch an electric vehicle for around $30,000 in 2027. Farley previously said the vehicle will be profitable for Ford.
法利的評論正值福特正在爲低成本車輛制定新的電動車平台。預計該公司將在2027年推出一款3萬美元左右的電動車。法利此前表示，該車型將爲福特盈利。
Read Also: Ford's Jim Farley Embraces EVs, Exciting Rival Tesla CEO Elon Musk, But Report Says Nearly Half Of EV Owners In US Want To Switch Back To Gas
閱讀更多：福特(Ford)首席執行官吉姆·法利（Jim Farley）擁抱電動汽車，令其競爭對手特斯拉(Tesla)的首席執行官埃隆·馬斯克(Elon Musk)興奮不已，但報道稱，近一半的美國電動車車主希望回到使用燃料幣。
Why It's Important: Ford has pushed back plans on electric SUVs and pickup trucks as it focuses more on profitability for its electric vehicles.
爲何重要：福特將電動SUV和皮卡的計劃推遲，以更多地關注其電動車輛的盈利能力。
"And if we don't make profitable EVs in the next five years, what is the future? We will just shrink into North America," Farley previously said.
法利此前曾表示：“如果我們未來五年內沒有生產盈利電動汽車，我們將會縮小並在北美市場退出。”
Ford reported revenue of $0.1 billion for its Ford Model e segment in the first quarter, down 84% year-over-year. The segment had an EBIT loss of $1.3 million in the quarter. Ford lost $132,000 for every unit during the quarter, according to the report.
福特Model e業務在第一季度實現營業收入0.1億美元，同比下降84％。據報道，該業務在該季度EBIT損失達130萬美元，每單位虧損13.2萬美元。
F Price Action: Ford shares were up 0.86% to $12.87 at market close Tuesday versus a 52-week trading range of $9.63 to $15.42. Ford stock is down 14.4% over the last year.
福特股票收盤價爲12.87美元，上漲0.86％，市場交易時間結束。近52周交易範圍爲9.63美元至15.42美元。福特汽車公司的股價在過去一年中下跌了14.4％。
- Jim Farley's Ford Boosts Low-Cost EV Team With Top Talent From Rivian, Tesla And Apple
- 吉姆·法利的福特通過從Rivian、特斯拉和蘋果招募頂級人才來提高低成本電動汽車團隊的實力。
Photos: Courtesy of Ford Co.
照片提供：福特汽車公司。
譯文內容由第三人軟體翻譯。