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Tubi Enters the UK Streaming Landscape With a Free, Diverse and Massive Collection of Movies and TV

Tubi Enters the UK Streaming Landscape With a Free, Diverse and Massive Collection of Movies and TV

Tubi通過一個免費、多元化、龐大的電影和電視劇收藏進入英國流媒體市場
福克斯公司 ·  07/01 12:00

The US and Canada's Most Watched Free TV and Movie Streaming Service Launches in the UK with Market-Leading Content Library of over 20,000 Movies and TV Episodes

美國和加拿大收視率最高的免費電視和電影流媒體服務在英國推出,擁有超過20,000部電影和電視劇集的市場領先內容庫

LONDON, 2 July 2024 – Tubi (www.tubi.tv), Fox Corporation's (NASDAQ: FOXA, FOX) ad-supported streaming service, today announced its launch in the UK. Tubi has built exciting momentum in North America by engaging viewers with a free, personalized streaming service that offers an extensive library of blockbuster movies, popular TV series, and exclusive Tubi Originals. With nearly 80 million monthly active users, Tubi has emerged as the fastest growing U.S. streaming service since its debut on the Nielsen Gauge just over a year ago.

倫敦,2024 年 7 月 2 日 — Tubi (www.tubi.tv)是福克斯公司(納斯達克股票代碼:FOXA,FOX)支持廣告的流媒體服務,今天宣佈在英國推出。Tubi通過提供大量大片、熱門電視劇和獨家Tubi Originals的免費個性化流媒體服務吸引觀衆,在北美建立了令人興奮的勢頭。Tubi擁有近8000萬月活躍用戶,自一年多前在Nielsen Gauge上首次亮相以來,已成爲美國增長最快的流媒體服務。

"Tubi has spent the last decade honing our approach to vast, free and fun streaming in North America, and we feel that now is the perfect time to bring that recipe to UK audiences," said Anjali Sud, CEO of Tubi. "We are launching with one of the largest and most diverse content libraries in the UK, designed to indulge viewers in everything from blockbusters to original stories to hidden gems. Most importantly, we're committed to listening to what resonates with UK fans, and bringing them more and more of what they love."

Tubi首席執行官Anjali Sud表示:“在過去的十年中,Tubi一直在磨練我們在北美提供廣泛、免費和有趣的直播的方法,我們認爲現在是將這一秘訣帶給英國觀衆的最佳時機。”“我們推出的是英國最大和最多樣化的內容庫之一,旨在讓觀衆沉迷於從大片到原創故事再到隱藏寶藏的所有內容。最重要的是,我們致力於傾聽引起英國粉絲共鳴的內容,併爲他們帶來越來越多的他們喜愛的東西。”

Tubi will launch with over 20,000 movies and TV episodes on-demand, featuring curated content from major global distributors such as Disney, Lionsgate, NBCUniversal, and Sony Pictures Entertainment as well as a robust slate of exclusive Tubi Originals. Tubi's content library in the UK pairs some of the best Hollywood films with modern British classics, and offers series with well-known UK TV franchises alongside new areas of discovery – from Bollywood and Nollywood to Arthouse Cinema.

Tubi將推出超過20,000部電影和電視劇集點播,其中包括來自迪士尼、獅門影業、NBCUniversal和索尼影視娛樂等全球主要發行商的精選內容,以及大量獨家Tubi原創作品。Tubi在英國的內容庫將一些最好的好萊塢電影與現代英國經典電影相結合,並提供英國知名電視系列以及新的探索領域——從寶萊塢和諾萊塢到Arthouse Cinema。

"At a time when traditional programming feels homogenous and when finding what to watch feels like a chore, Tubi has been effective at delivering delight beyond the monoculture with content that appeals to diverse and vibrant fandoms," said David Salmon, EVP and Managing Director of International at Tubi. "We believe that we can build a brilliantly broad, culturally ambitious offering that puts UK audiences back at the centre, and makes it fun and easy to enjoy great entertainment from around the world."

Tubi執行副總裁兼國際董事總經理戴維·薩蒙表示:“在傳統節目感覺同質化、尋找看什麼像是一件苦差事的時候,Tubi通過吸引多元化和充滿活力的粉絲圈的內容有效地提供了超越單一文化的樂趣。”“我們相信,我們可以打造一個非常廣泛、具有文化雄心勃勃的節目,讓英國觀衆重返中心,讓他們輕鬆愉快地享受來自世界各地的精彩娛樂節目。”

Tubi is purpose-built to help audiences find the content they love. The platform uses sophisticated machine learning to deliver personalised experiences that make content discovery both surprising and delightful. Tubi is also committed to a 100% free ad-supported model that offers viewers frictionless onboarding and a low ad load. In the coming weeks, Tubi will be available for UK viewers to access as a free application on every major connected TV platform, iOS and Android smartphones, and on the web.

Tubi是專門爲幫助觀衆找到他們喜歡的內容而設計的。該平台使用複雜的機器學習來提供個性化體驗,使內容發現既令人驚訝又令人愉快。Tubi還致力於提供100%免費的廣告支持模式,爲觀衆提供順暢的入門體驗和低廣告負荷。在接下來的幾周內,英國觀衆可以在所有主要的聯網電視平台、iOS和Android智能手機以及網絡上免費使用Tubi。

Tubi has established itself as a bold challenger brand in the U.S. where it most recently tied Disney+ in total viewing time according to Nielsen's The Gauge Report and continued to be the #1 AVOD player. Tubi will bring its playful personality to the UK with a creative marketing campaign launching on 15 July. The campaign, "Watch what you actually want to watch" aims to combat entertainment snobbery and traditionalism – Tubi believes in taking the guilt out of guilty pleasure viewing.

根據尼爾森的《The Gauge Report》,Tubi已在美國確立了自己作爲一個大膽的挑戰者品牌的地位,它最近的總觀看時長與迪士尼+並列,並且仍然是 #1 AVOD 玩家。Tubi將於7月15日啓動一項創意營銷活動,將其俏皮的個性帶到英國。這場名爲 “看你真正想看的內容” 的活動旨在打擊娛樂勢利和傳統主義——Tubi堅信要消除罪惡感帶來的罪惡感。

For more information, visit www.tubi.tv or contact our media relations team.

欲了解更多信息,請訪問 www.tubi.tv 或聯繫我們的媒體關係團隊。

For more information:

欲了解更多信息:

Eat the Fox PR

吃掉福克斯公關

About Tubi

關於 Tubi

Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories. The company engages diverse audiences through a personalised experience and the world's largest content library of over 250,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company's digital businesses.

Tubi是美國收視率最高的免費電視和電影流媒體服務,致力於爲所有人提供世界上所有故事的機會。該公司通過個性化體驗和世界上最大的內容庫(包含超過25萬部電影和電視劇集)、越來越多的獨家原創作品和超過250個直播頻道來吸引不同的受衆。Tubi是福克斯公司旗下的Tubi Media Group的一部分,負責監督該公司的數字業務。

譯文內容由第三人軟體翻譯。


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