Qualcomm Becomes Manchester United's Front-of-Shirt Sponsor - What's Going On?
Qualcomm Becomes Manchester United's Front-of-Shirt Sponsor - What's Going On?
Qualcomm Inc (NASDAQ:QCOM) has signed a new sponsorship deal to become the front-of-shirt sponsor for Manchester United Ltd (NYSE:MANU) Football Club.
高通公司（NASDAQ:QCOM）簽署了一份新的贊助協議，成爲曼徹斯特聯足球俱樂部（NYSE:MANU）的前衛球衣贊助商。
The company aims to increase awareness of its Snapdragon brand as it expands into personal computing.
該公司旨在推廣其Snapdragon品牌，並將其擴展到個人電腦領域。
The California-based chipmaker is leveraging its new partnership with one of the most recognized clubs in the world's most popular sport.
這家總部位於加利福尼亞州的芯片製造商正在利用其與世界上最受歡迎的運動之一的最具認知度的俱樂部之一的新夥伴關係。
One home game for the U.K. Premier League team provides Snapdragon with exposure comparable to a Super Bowl ad, Bloomberg reports.
彭博社報道稱，對於英超聯賽球隊的主場比賽，Snapdragon獲得的曝光率相當於一則超級碗廣告。
Snapdragon, known for its association with smartphone processors, is now poised to play a more prominent role as Qualcomm intensifies efforts to penetrate the PC industry.
Snapdragon以其與智能手機處理器的相關性而聞名，現在隨着高通加強進入個人電腦行業的力度，Snapdragon將扮演更加重要的角色。
This endeavor positions Qualcomm against Intel Corp's (NASDAQ:INTC) long-standing 'Intel Inside' marketing campaign.
這一行動將使高通與英特爾公司（NASDAQ:INTC）的長期“Intel Inside”營銷活動展開競爭。
While neither Qualcomm nor Manchester United disclosed the sponsorship deal's value, Bloomberg reported last year that it is worth over $76 million (60 million Pounds) annually.
雖然高通和曼徹斯特聯沒有透露贊助協議的價值，但彭博社去年報道稱，它每年價值超過7600萬美元（6000萬英鎊）。
This figure surpasses the roughly 47 million Pounds paid by the previous sponsor, German software company TeamViewer SE.
這個數字超過了前任贊助商德國軟件公司TeamViewer SE支付的約4700萬英鎊。
The three-year agreement, with an option for two additional years, allows the football club to utilize Qualcomm's technology to enhance fan experiences. The club boasts over 1 billion followers worldwide.
這份爲期三年的協議，有兩年可選，允許足球俱樂部利用高通的技術來增強球迷的體驗。該俱樂部全球擁有10億多追隨者。
Price Actions: QCOM shares are down 0.47% at $198.25 at the last check Monday. MANU shares are up 0.53% at $16.23.
價格走勢：截至週一最新查看，QCOM股價下跌0.47%，爲198.25美元。MANU股價上漲0.53%，至16.23美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明：本文部分內容使用了Benzinga Neuro的幫助。此內容是通過AI工具部分製作的，並由Benzinga編輯進行了審查和發佈。
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譯文內容由第三人軟體翻譯。