Nike Hits 52-Week Low: Can The Swoosh Rebound?
Nike Hits 52-Week Low: Can The Swoosh Rebound?
Nike Inc. (NYSE:NKE) just sprinted past a new 52-week low, dipping to $74.55 during day trading on Friday. With the stock down 33.32% year-over-year and 30.58% year-to-date, investors are wondering if the iconic brand has lost its footing.
耐克股份有限公司（紐交所：NKE）創下新的 52 周低點，週五的日間交易中跌至 74.55 美元。隨着股價同比下降 33.32%、年初至今下跌 30.58%，投資者們想知道這個標誌性品牌是否已經失去了腳步。
Nike Q4 Earnings Blues
耐克 Q4 業績不佳
The recent sell-off comes on the heels of Nike's fourth-quarter earnings call, where CFO Matthew Friend painted a less-than-rosy picture for fiscal 2025. The company now expects a mid-single-digit decline in reported revenue, a sharp pivot from previous growth projections.
最近的拋售行爲是在耐克 Q4 業績會後發生的，首席財務官馬修·弗蘭恩在會上爲 2025 財年繪製了一個不太樂觀的前景。公司現在預計報告的營業收入將下降 mid-single-digit，這是與此前的增長預期形成鮮明反差。
Nike anticipates a 10% revenue drop in the first quarter, driven by aggressive management of classic footwear lines, ongoing challenges in digital sales, subdued wholesale orders, a softer outlook in Greater China and several timing-related factors.
耐克預計第一季度營業收入將下降 10%，原因是管理經典的鞋子系列、數字銷售的持續挑戰、軟化的批發訂單、大中華地區前景不樂觀以及幾個與時機有關的因素。
Adding to the woes, foreign exchange headwinds are expected to shave off one point from the year's revenue.
除此之外，匯率期貨風險也有望從今年的營業收入中刮掉一個百分點。
Read Also: Nike Q4 Earnings Highlights: Revenue Miss, EPS Beat, 'Taking Our Near-Term Challenges Head-On'
閱讀更多內容：耐克 Q4 業績亮點：營收不及預期，每股收益超過預期，“迎接我們的短期挑戰”。
In response, a slew of analysts, including those from Citigroup, Wells Fargo, HSBC, Goldman Sachs, Barclays, BofA Securities, JPMorgan, Morgan Stanley and Wedbush, have slashed their price targets. Despite the lowered targets, the average analyst price target of $107.25 still suggests a potential 35%+ upside from current levels.
作爲回應，包括花旗集團、富國銀行、匯豐銀行、高盛、巴克萊銀行、美國銀行證券、摩根大通、大摩資源LOF和Wedbush在內的一大批分析師都下調了其價格目標。儘管目標已經下調，但平均分析師價值目標 107.25 美元仍表明該股有潛力從當前水平上漲超過 35%。
Nike Stock – Technical Signals Are Bearish
耐克股票技術信號看淡
Nike's technical indicators are waving red flags. The stock is currently trading below its 5, 20 and 50-day exponential moving averages, signaling a strongly bearish trend.
耐克的技術指標發出了紅色預警信號，目前股價低於 5、20、50 日指數移動平均線，顯示出強烈的看跌趨勢。
Chart: Benzinga Pro
圖表：Benzinga Pro
With the share price at $75.37, well below key moving averages—$90.46 (8-day), $93.11 (20-day), $92.94 (50-day) and $100.10 (200-day)—the outlook appears grim.
股價已經跌至 75.37 美元，遠低於重要的移動均線——8 日均線 90.46 美元、20 日均線 93.11 美元、50 日均線 92.94 美元和 200 日均線 100.10 美元，顯示出前景黯淡。
Chart: Benzinga Pro
圖表：Benzinga Pro
The Moving Average Convergence Divergence (MACD) indicator at -2.40 further confirms the bearish momentum. Additionally, the Relative Strength Index (RSI) of 18.07 suggests the stock is oversold, typically a precursor to a potential rebound, but also a sign of significant selling pressure.
移動平均線聚散指標（MACD）指標爲-2.40，進一步確認了看跌的動量。此外，相對強弱指數（RSI）爲18.07，表明該股被超賣，通常是潛在反彈的前兆，但也是重大的賣壓信號。
Bollinger Bands add to the bearish sentiment with the 25-day bands ranging from $82.23 to $103.83, with Nike stock price moving towards the lower bearish band. Also, the widening bands indicate that price volatility for this stock has increased.
博林格帶加劇了看淡情緒，25 天博林格帶範圍從 82.23 到 103.83 美元，與此同時，耐克股價趨向於較低的看跌帶。此外，加寬的帶表明該股價的波動性增加。
Can Nike Bounce Back?
耐克會恢復元氣嗎？
While the current technical signals are decidedly bearish, the company's strong brand and history of innovation could provide a foundation for a comeback. If Nike can navigate its short-term challenges and capitalize on its strategic initiatives, there may still be light at the end of the tunnel.
儘管目前的技術信號明顯看淡，但公司強大的品牌和創新歷史可能爲回歸提供基礎。如果耐克能夠應對短期的挑戰並利用戰略計劃，仍然可能破繭成蝶。
For now, the stock's journey toward recovery hinges on overcoming significant headwinds and proving that it can bounce back stronger. Investors will be closely watching Nike's next moves to see if it can reclaim its stride.
目前，股票復甦之路取決於克服重大逆風並證明自己能夠更強大地反彈。投資者將密切關注耐克的下一步動向，以確定其是否能夠找回步伐。
- Nike Analysts Sour On Retailer's Short-Term Prospects Following Poor Outlook: 'No Quick Rebound'
- 耐克的短期前景不佳，分析師們對零售商表示失望：“沒有快速反彈”
Photo: Shutterstock
Photo: shutterstock
譯文內容由第三人軟體翻譯。