E.l.f. Beauty Expands Roblox Partnership With Real-World Commerce Test
E.l.f. Beauty Expands Roblox Partnership With Real-World Commerce Test
e.l.f. Beauty Inc (NYSE:ELF) is expanding its collaboration with Roblox Corp (NYSE:RBLX), becoming the first beauty brand to test real-world commerce on the platform, powered by Walmart Inc (NYSE:WMT).
e.l.f. beauty股票交易代碼（紐交所：ELF）擴大了與roblox corp（紐交所：RBLX）的合作，成爲第一個在由沃爾瑪公司（紐交所：WMT）提供支持的平台上測試現實世界商業的美容品牌。
This initiative supports e.l.f.'s mission to make beauty accessible to all while engaging with its growing Roblox community, which boasts over 12 million visits.
此舉支持e.l.f.的使命，使所有人都可以享受美麗，同時與其不斷增長的roblox社區互動，該社區擁有超過1200萬次訪問。
e.l.f. has launched a virtual kiosk within its e.l.f. UP! experience on Roblox. Here, U.S. visitors aged 13 and up can purchase a limited-edition physical product, the e.l.f. UP! Pets Hoodie, celebrating the brand's cruelty-free commitment.
e.l.f.在Roblox的e.l.f. UP!平台上推出了虛擬kiosk，美國13歲及以上的訪客可在此購買限量版物理產品——e.l.f. UP!寵物衛衣，慶祝品牌的無殘酷承諾。
Additionally, e.l.f. is donating $50,000 to the Humane Society of the United States to support animal welfare.
此外，e.l.f.將捐贈5萬美元給美國人道協會，以支持動物福利。
Since its launch in November 2023, the e.l.f. UP! experience has received a 96% positivity rating and distributed over one million free virtual items, becoming a significant provider of free virtual goods on Roblox.
自2023年11月推出以來，e.l.f. UP!平台已獲得96%的積極評價，並分發了超過100萬個免費的虛擬物品，在Roblox上成爲重要的免費虛擬商品提供者。
The platform offers users a personalized journey to become entrepreneurs and cultural changemakers, focusing on causes they care about.
該平台爲用戶提供了個性化的旅程，成爲創業者和文化改革者，專注於他們關心的事業。
Through the e.l.f. UP! virtual kiosk, users can purchase various physical products, including vegan and cruelty-free lip and SPF items.
通過e.l.f. UP!虛擬kiosk，用戶可以購買各種物品，包括素食和無殘酷脣膏和SPF物品。
Each purchase also grants a "virtual twin" digital item for use on Roblox, designed in collaboration with renowned Roblox community creators.
每次購買還會獲得與著名Roblox社區創作者合作設計的“虛擬雙胞胎”數字物品，在Roblox上使用。
e.l.f. Chief Marketing Officer Kory Marchisotto said, "e.l.f. UP! has been lightning in a bottle since day one and continues to surpass all expectations, especially among our Gen Z community".
e.l.f.首席營銷官Kory Marchisotto說：“自第一天起，e.l.f. UP!就像瓶中閃電，繼續超越所有預期，特別是在我們的Z代社區中。”
"Testing commerce on Roblox is the next evolution in our journey of merging beauty with immersive platforms."
“在Roblox上測試商業是我們融合美麗和沉浸式平台旅程的下一次演變。”
Price Action: ELF shares closed lower by 3.34% at $210.72 on Friday.
ELF股票週五收盤下跌3.34％至210.72美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明: 此內容部分使用人工智能工具生成，並由Benzinga編輯審查和發佈。
Photo via Shutterstock
圖片來自shutterstock。
譯文內容由第三人軟體翻譯。