Tractor Supply Company Shifts Focus, Retires DEI Goals Amid Backlash, Emphasizes Rural America Priorities
Tractor Supply Company Shifts Focus, Retires DEI Goals Amid Backlash, Emphasizes Rural America Priorities
Tractor Supply Company (NASDAQ:TSCO) eliminated DEI roles and retired its current DEI (Diversity, Equity, and Inclusion) goals while ensuring a respectful environment.
拖拉機供應公司（NASDAQ:TSCO）取消了DEI角色並退役了當前的DEI（多樣性、公正、包容）目標，同時確保了一個尊重的環境。
The company also withdrew its carbon emission goals to focus on land and water conservation efforts, the company said in a statement.
該公司在一份聲明中表示，還撤回了其碳排放目標，將專注於土地和水的保護工作。
"We have heard from customers that we have disappointed them. We have taken this feedback to heart," the company said in the statement.
“我們聽到了客戶對我們的失望。我們認真對待這些反饋，”該公司在聲明中說。
Tractor Supply is also planning to further focus on rural American priorities, including ag education, animal welfare, veteran causes, and being a good neighbor, and stop sponsoring nonbusiness activities like pride festivals and voting campaigns.
拖拉機供應公司還計劃進一步關注農村美國的優先事項，包括農業教育、動物福利、退伍軍人事務以及做一個好鄰居，並停止贊助像驕傲節和投票活動這樣的非商業活動。
The decisions, following weeks of social media criticism from a prominent conservative political commentator, mark one of the most significant pullbacks by a corporation from progressive initiatives, The Wall Street Journal reported. This is because many companies are reassessing their support for various causes.
《華爾街日報》報道，這些決定是在備受矚目的保守派政治評論員的社交媒體批評數週後做出的，這標誌着企業從前進性倡議中的最重要的撤退之一。這是因爲許多公司正在重新評估對各種事業的支持。
Tractor Supply's customer base primarily consists of individuals from rural areas who are predominantly male.
拖拉機供應公司的客戶主要是來自農村地區的男性。
This demographic differs from the general customer base of big-box retailers like Walmart Inc. (NYSE:WMT) and Target Corporation (NYSE:TGT), the report read.
該報告稱，這一人口特徵與沃爾瑪公司（NYSE:WMT）和塔吉特公司（NYSE:TGT）等大型零售商的普遍客戶群不同。
Many of Tractor Supply's customers reside in regions that typically support conservative political candidates.
拖拉機供應公司的許多客戶居住在通常支持保守派政治候選人的地區。
Earlier this month, Tractor Supply faced a surge in complaints from conservative activists regarding its DEI efforts, initially on X and subsequently on other social-media platforms.
本月早些時候，拖拉機供應公司在X上面臨了來自保守派活動人士關於其DEI努力的投訴激增，隨後在其他社交媒體平台上也面臨了類似情況。
According to Benzinga Pro, TSCO stock has lost over 5% in the past month.
據Benzinga Pro報道，TSCO股票在過去一個月內已經跌了5%以上。
Some critics threatened to boycott the brand, employing tactics aimed at pressuring companies to respond. This campaign was spearheaded by conservative political commentator and filmmaker Robby Starbuck, who urged his followers to patronize alternative businesses.
一些批評者威脅要抵制拖拉機供應公司，採用旨在迫使企業作出反應的策略。這場運動是由保守派政治評論員和電影製片人Robby Starbuck發起的，他敦促他的追隨者去支持替代企業。
"Your trust and confidence in us are of the utmost importance, and we don't take that lightly," Tractor Supply said.
“您對我們的信任和信心至關重要，我們不會輕易對待。”拖拉機供應公司表示。
Investors can gain exposure to the stock via Invesco Building & Construction ETF (NYSE:PKB) and VictoryShares Nasdaq Next 50 ETF (NASDAQ:QQQN).
投資者可以通過景順建築和建築材料ETF（NYSE:PKB）和VictoryShares納斯達克下一個50ETF（NASDAQ:QQQN）獲得該股的曝光度。
Price Action: TSCO shares are trading higher by 0.54% to $269 premarket at last check Friday.
價格走勢：根據最近的檢查，TSCO股票正在進行盤前交易，漲幅爲0.54%，至269美元。
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
免責聲明本內容部分由人工智能工具生成，並經Benzinga編輯審核和發佈。
Photo via Wikimedia Commons
照片通過Wikimedia Commons
譯文內容由第三人軟體翻譯。